Month

November 2019
social seminar marketing
Nearly 25 years, 1,000,000 direct marketing campaigns and 22 million prospects later, my early belief that consumers prefer meeting face-to-face when it comes to making important life decisions, like planning for retirement, still holds up. The reason people respond to direct mail remains the same. In fact, we’ve validated it over and over again with...
Today's active seniors expect more from senior living communities
Because of historically low occupancy rates, a growing number of senior living professionals are dealing with lead generation challenges. Not only are existing communities making improvements to stand out from their competitors, such as upgrading technology as HealthTech reports, newcomers are entering the senior living market. Therefore, if you follow the old playbook, expect the...
Imagine a Regenerative Medical seminar in a location like this
As we speak, the global regenerative medical and stem cell therapy market is exploding. In fact, a Grandview Research report notes over $170 billion will be spent in the United States and overseas by 2020. Did you know dinner seminars attract large fee-for-service clients to elective medical practices? Your competitors are using them to capture...
Even experienced advisors can overlook details when carrying out estate planning directives on behalf of their clients. When a will is worded properly, the right people are taken care of. When it’s not, they can be left out in the cold. Accountants, attorneys and financial professionals see the same lapses time and again. Before we...