Day

April 1, 2021
Guide to Targeting Bilingual & Spanish-Speaking Legal Consumers
America’s Hispanic population is primarily bilingual and has a combined purchasing power of $1.7 trillion. According to Harvard University’s Instituto Cervantes survey, Spanish is the most-spoken non-English language in the United States. About 61 million U.S. residents identify as Hispanic. Targeting Spanish speakers and bilingual Hispanic prospects can help your firm rise above the competition...

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