By

Lori Polemenakos
Guide to Targeting Bilingual & Spanish-Speaking Legal Consumers
America’s Hispanic population is primarily bilingual and has a combined purchasing power of $1.7 trillion. According to Harvard University’s Instituto Cervantes survey, Spanish is the most-spoken non-English language in the United States. About 61 million U.S. residents identify as Hispanic. Targeting Spanish speakers and bilingual Hispanic prospects can help your firm rise above the competition...
Traditional Advertising vs. Digital: Are Your Clients Too Costly?
Wondering where your next signed retainer will come from? That person is likely typing “(practice area) + lawyer near me” into their smartphone’s web browser right now. Law firms often rely on traditional advertising to bring in new clients, including print and TV commercials. While those marketing channels can raise your firm’s brand awareness, they’re...
What Is Your Intake Process, and Is It Working for You?
Generating prospective clients is an incredibly time-consuming and costly task for smaller law firms and solo practitioners. But if your intake process doesn’t convert those prospects into signed cases, you’re leaving money on the table every month. According to Altman Weil’s Law Firms in Transition 2020 survey, more than one in three firms today (33.5%)...
The Legal Marketing Association/Bloomberg Law 2018 joint study, “Where Are We Now? Revealing the Latest Trends In Legal Marketing and Business Development” shows lawyers simply don’t have enough time for business development tasks that generate legal leads (83%). Since legal leads are crucial for increasing revenue and clientele, how can busy lawyers stay competitive? Here...
mass tort leads
Because mass tort litigation is incredibly lucrative, delivering billions of dollars in restitution to victims through pre-trial settlements and favorable jury verdicts, law firms spend enormous sums advertising for clients for lawsuits against the makers of defective drugs and faulty consumer products. A Reuters report in July noted that law firms escalated their TV ad...
VA disability appeals
The Department of Veterans Affairs (VA) doesn’t always give disabled vets their rightfully owed VA disability benefits. Unfortunately, it happens more often than you might realize, leaving VA disability appeals as the only option for many disabled vets. The Department of Veterans Affairs has mistakenly withheld millions of dollars in disability benefits from eligible disabled...
If you’re a car accident lawyer targeting potential clients online, you need to know what words your prospects use in online search engines when they’re looking for someone like you. That’s partly because Google restricts certain advertising terms and targeting methods commonly used when promoting legal services online. But another reason to dig deeper comes...
Mass tort is a notoriously lucrative legal market, but it’s also hard to break into for many firms. That’s why Bayer and Johnson & Johnson’s recent Xarelto settlement agreement is great news for anyone exploring this practice area. With $775 million in guaranteed payouts on the table, there’s little risk involved in testing this one...
debt relief
Google Trends shows “debt relief” is both a popular search term and topic right now. Today, we’ll explain how you can use this info to grow your debt-related business. We’ll also examine how machine learning can cut average AdWords cost for finance-related terms almost in half. Learn where people are most interested in debt relief...
negative SEO tactics
If you generate leads from people who visit your company’s website, you’re probably familiar with SEO — which stands for Search Engine Optimization. The problem is, the SEO tactics that work today won’t work tomorrow (and vice versa). In fact, SEO efforts that worked well as recently as 2015 may prove completely ineffective in 2019....
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