Why Law Firms Should Target Bilingual Hispanics and Spanish Speakers

America’s Hispanic population is primarily bilingual and has a combined purchasing power of $1.7 trillion. According to Harvard University’s Instituto Cervantes survey, Spanish is the most-spoken non-English language in the United States. About 61 million U.S. residents identify as Hispanic.

Traditional Advertising Vs. Digital: Are Your Clients Too Costly?

Wondering where your next signed retainer will come from? That person is likely typing “(practice area) + lawyer near me” into their smartphone’s web browser right now. Law firms often rely on traditional advertising to bring in new clients, including print and TV commercials.

What Is Your Intake Process, and Is It Working for You?

Generating prospective clients is an incredibly time-consuming and costly task for smaller law firms and solo practitioners. But if your intake process doesn’t convert those prospects into signed cases, you’re leaving money on the table every month. According to...

3 Ways to Get Better Quality Legal Leads and Sign Cases Fast

The Legal Marketing Association/Bloomberg Law 2018 joint study, “Where Are We Now? Revealing the Latest Trends In Legal Marketing and Business Development” shows lawyers simply don’t have enough time for business development tasks that generate legal leads...

How We Generate the Best Mass Tort Leads for Law Firms

Because mass tort litigation is incredibly lucrative, delivering billions of dollars in restitution to victims through pre-trial settlements and favorable jury verdicts, law firms spend enormous sums advertising for clients for lawsuits against the makers of defective...