By

Lori Polemenakos
The Legal Marketing Association/Bloomberg Law 2018 joint study, “Where Are We Now? Revealing the Latest Trends In Legal Marketing and Business Development” shows lawyers simply don’t have enough time for business development tasks that generate legal leads (83%). Since legal leads are crucial for increasing revenue and clientele, how can busy lawyers stay competitive? Here...
mass tort leads
Because mass tort litigation is incredibly lucrative, delivering billions of dollars in restitution to victims through pre-trial settlements and favorable jury verdicts, law firms spend enormous sums advertising for clients for lawsuits against the makers of defective drugs and faulty consumer products. A Reuters report in July noted that law firms escalated their TV ad...
VA disability appeals
The Department of Veterans Affairs (VA) doesn’t always give disabled vets their rightfully owed VA disability benefits. Unfortunately, it happens more often than you might realize, leaving VA disability appeals as the only option for many disabled vets. The Department of Veterans Affairs has mistakenly withheld millions of dollars in disability benefits from eligible disabled...
If you’re a car accident lawyer targeting potential clients online, you need to know what words your prospects use in online search engines when they’re looking for someone like you. That’s partly because Google restricts certain advertising terms and targeting methods commonly used when promoting legal services online. But another reason to dig deeper comes...
Mass tort is a notoriously lucrative legal market, but it’s also hard to break into for many firms. That’s why Bayer and Johnson & Johnson’s recent Xarelto settlement agreement is great news for anyone exploring this practice area. With $775 million in guaranteed payouts on the table, there’s little risk involved in testing this one...
debt relief
Google Trends shows “debt relief” is both a popular search term and topic right now. Today, we’ll explain how you can use this info to grow your debt-related business. We’ll also examine how machine learning can cut average AdWords cost for finance-related terms almost in half. Learn where people are most interested in debt relief...
negative SEO tactics
If you generate leads from people who visit your company’s website, you’re probably familiar with SEO — which stands for Search Engine Optimization. The problem is, the SEO tactics that work today won’t work tomorrow (and vice versa). In fact, SEO efforts that worked well as recently as 2015 may prove completely ineffective in 2019....
marketing automation strategy
When it comes to marketing your firm, old-school ad agencies as seen in Mad Men no longer set the tone. You don’t need to hire 10 Don Drapers to effectively promote your services — even if it sounds appealing. These days, the industry buzz is all about setting up your marketing automation strategy. That’s right:...
referral program
When it comes to client acquisitions, it’s nearly impossible to overstate how valuable a referral program is for law firms. After all, a lead that comes from another law firm’s ready to retain counsel. If your firm doesn’t already have a referral program in place, you’re missing out on a powerful client acquisition technique.
Lead nurturing
If every prospect that discovers your firm immediately converted, mass tort lawyers wouldn’t run expensive TV commercials anymore. Unfortunately, this just isn’t how real life works. A more realistic conversion scenario involves multiple “touch points” before any prospect becomes your signed client. Lead nurturing means offering prospects things they value and education about your services...
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