By

Wendy Bourland
Attorneys will use social media more in 2021
Now that 2020 is at last in our rearview mirror, we can turn our collective attention to the road ahead. LeadingResponse has identified three emerging legal industry trends that we believe will shape law practices over the next 12 months. 1. Technology Upgrades Before COVID-19 drove legal professionals out of office buildings and courtrooms and...
Last year, LeadingResponse faced a huge challenge: how to effectively market financial advisor clients to consumers who could benefit from their services. Through trial and error, our team discovered how to attract an unusually high percentage of prospects to online educational webinars. Specifically, they achieved a minimum 90% attendance rate. A New Process Is Born...
We've learned some unforgettable lessons marketing in a pandemic
Back in March, we entered a strange new reality. Millions of Americans were asked to stay home to help prevent the spread of the novel coronavirus. Many lost their jobs, saw their children’s schools close, and worried about going outdoors. They also started reviewing their financial affairs, legal documents, elective care needs and senior living...
Take these 5 steps to create a law firm marketing plan
New clients are the lifeblood of a thriving law practice. When you’re busy overseeing day-to-day operations and working with existing clients, though, finding the time to prospect for new ones can be challenging. However, it’s a must if you want to grow your practice and increase your revenue. If you put a legal marketing strategy...
One way to grow your elective care practice in 2021: telehealth options
In 2020, we were hit with a one-two punch of a pandemic and an economic recession. As a result, consumers postponed or canceled elective procedures they’d scheduled at hospitals and practices across the country. While providers in some locations were able later in the year to resume hosting live educational seminars for prospective patients, others...
Companies Embracing Digital Transformation to Meet Consumers Where They Shop
COVID-19 forced many business-to-business companies to shift from storefront operations to online customer service and sales this year. Successful ones underwent digital transformation to adapt to the changed environment and connect with consumers. The customer solutions team at Google believes this new way of operating will continue after the pandemic ends. They say companies are...
Happy patients Can Boost Elective Care Event Attendance
Webinars and seminars are a great way to educate prospects about your practice and prompt them to become patients. While marketing will help increase event attendance, there is no better ambassador for a physician than a satisfied patient. But how do you work their positive experiences into your marketing efforts? Here are ways happy patients...
Chris Woods Hired as LeadingResponse EVP of Sales
LeadingResponse announces Chris Woods has joined the company as Executive Vice President of Sales. Chris will oversee national sales operations for LeadingResponse’s financial, legal, elective medical, and senior living verticals, and report directly to CEO Matthew Kearney. Chris Woods Chris joins LeadingResponse from Pixability, where he was the Global Chief Revenue Officer leading global sales,...
You may need help with acquiring patients.
With coronavirus-related restrictions lifting across the country, elective care practitioners can resume seeing patients and scheduling procedures. Therefore, now’s the time to connect with patients who need your services, and restore revenue you lost due to the shutdown. It’s time to adopt a patient acquisition strategy. In order to grow your practice, you must attract...
One big B2B technology marketing trend is virtual events.
To say that 2020 has been a crazy year is an understatement. The coronavirus has affected just about every aspect of our lives, including business to business (B2B) technology, advertising and marketing. B2B Digital Spend Is Up According to Google, as of September, total B2B advertising saw a year-over-year decline of 9.6%. However, B2B digital...
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