By

Wendy Bourland
Appointment setting is an effective way to attract future financial services clients
There will always be people among your target audience who, for various reasons, will choose not to participate in a public seminar or workshop you offer. However, that doesn’t mean you have to write off those prospects. Not if you’re using our appointment setting program, anyway. That’s because AppointmentConnect enables you to reach people fitting...
Senior living trends that will shape the industry in 2021 and beyond
One year after COVID-19 upended everyone’s lives, a growing number of older Americans have been vaccinated or are scheduling their shots. At the same time, pandemic restrictions are being lifted in many areas. So, where do senior living professionals go from here? We investigated and identified three unmistakable senior living trends we feel will affect...
We've got a webinar subscription program with senior living communities in mind
It took some time, but most senior living community marketers have successfully shifted from in-person events and site tours to digital marketing campaigns. Now that you’re accustomed to hosting virtual presentations, the logical next step is to schedule webinars on a continual basis. Webinars work – we’ve proved it One year into the coronavirus pandemic,...
We've got 5 tips on how medical practitioners can connect with prospective patients
When consumers begin researching non-emergency medical care options, the first place many look is the internet. In addition to testimonials from patients on your website, they’re likely to find feedback from patients on social platforms and healthcare review sites. They say you never get a second chance to make a first impression. With that in...
Increase Your Webinar Attendance Rates Using Our Proven Method
While LeadingResponse faced enormous marketing challenges in 2020, it wasn’t the first time we’ve navigated market fluctuations and downturns. We quickly charted a new course to ensure our financial advisor clients connected with their future clients. The rise of the prospecting webinar Early last year, when the coronavirus outbreak put a stop to live events,...
Virtual marketing tactics such as webinars are attracting potential residents of senior living communities
Nearly a year has passed since the COVID-19 pandemic severely restricted, or shut down completely, businesses across the country. The coronavirus has forever altered how senior living operators approach prospective residents of their communities. One revelation during this time, is that virtual marketing strategies can successfully reach prospective residents and their families. Virtual marketing insights...
Record Claims Are Possible Following Recent Texas and Louisiana Winter Storms
In the wake of the brutal winter storms that hit Texas and Louisiana in mid-February, homeowners and families are assessing property damage and injuries. Experts are predicting record claims. For example, Insurance Journal estimates the value of insured losses due to the winter storms at $18 to $20 billion. Why Record-Breaking Claims are Possible A...
LeadingResponse Announces Strategic Partnership with American Financial Education Alliance (AFEA)
LeadingResponse, the leader in consumer engagement for the financial, legal, and healthcare professions, announced today that it has entered into a long-term strategic collaboration with the American Financial Education Alliance (AFEA), one of the fastest growing nonprofit financial wellness programs in the United States. The partnership has four elements: LeadingResponse will provide all AFEA Chapter...
Big results can happen when you make minor adjustments to your practice budget
We’re halfway through the first quarter of 2021, and many elective medical practitioners have created their budgets for the year. As we recently noted in another blog, marketing budgets typically make up 5% to 12% of revenue for business-to-consumer practices. When you were planning your budget, did you leave some wiggle room for minor adjustments?...
Woman worried over her investment and retirement funds
What prompts women to take control of their financial affairs, especially later in life? Two common triggers are the death of a spouse and divorce. The average American man will live to the age of 76, while the average woman in the U.S. will live to the age of 81, according to Time. Meanwhile, the...
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