By

Wendy Bourland
As consumer confidence in elective medical care grows, so is the use of telemedicine.
Recently, Boston Consulting Group surveyed approximately 7,000 patients nationwide. They wanted to gauge consumer feelings about moving forward with elective medical procedures postponed due to COVID-19. BCG sought to determine if people would resume physician visits and procedures done on an inpatient or outpatient basis. Confidence in Elective Medical Care is Up On a positive...
Elective Medical Sales VP John McCloskey to Speak at AMI Physicians Conference Oct. 3
The head of Elective Medical Sales at LeadingResponse will speak at the Advanced Medical Integration Physician Training Conference Oct. 3, 2020, in Chattanooga, TN. Vice President John McCloskey will reveal innovative elective medical marketing strategies regenerative medical professionals can use to expand their practices through COVID-19 and beyond. Advanced Medical Integration (AMI), was founded by...
Ever calculated your cost per lead? We do it for clients all the time. After a quarter-century in the client acquisition business, LeadingResponse has connected professional services providers across the country with millions of consumers. Let’s look at how cost per lead factors into long-term client value. Client valuations One of the nation’s biggest inbound...
Top producers accept and adapt to change
Today, the key to survival is adaptation. The world has undergone seismic changes, and as a financial advisor, you have to effectively navigate a new business world. You must be resourceful, and capable of using all available tools to connect with your future customers. Despite so much on the line, though, some financial advisors are...
direct mail marketing works
For many years, marketers relied heavily on direct mail. It was proven to generate leads and acquire new customers. But as more and more companies began doing business online, direct mail fell by the wayside. Today, this low-tech, yet effective, client acquisition tool is becoming popular all over again. Savvy professionals are combining direct mail...
The way we do business has changed forever. Many professionals have shifted to webinars and virtual meetings, which are proving to be as effective as live events. While it may seem old fashioned, there is still a benefit of getting your ads directly into the hands of your audience. Continue reading for our 5 Essential...
Online Marketing Tools For Law Firms
Last year, the American Bar Association sent the Marketing & Communication portion of its annual Legal Technology Survey Report to over 10,700 lawyers at firms large and small. According to the ABA website, the 2019 survey results show lawyers are not taking an intentional approach to marketing, especially online marketing. Rather, the association says, they appear to be guilty...
If you’re like most advisors, you focus on Americans age 55 and up. That’s because this group makes important money decisions for themselves and others. It’s one reason product solutions offered by the financial services industry tend to target people nearing retirement, or who have already retired. On the other hand, workers in their 20s,...
A dentist can screen patients for sleep apnea during their visit
Right now, the global sleep apnea device market is anything but sleepy. A Grand View Research report published in March valued it at $5.9 billion in 2019. In addition, the market is expected to experience a compound annual growth rate of 7.4% between now and 2027. The report further notes that awareness of obstructive sleep...
How Does a Business Owner Know When to Engage in Lead Generation?
How can you tell if you need to engage in lead generation? Most businesses must find leads in order to grow. Lead generation is marketing designed to capture the interest of your potential clients or customers. Its purpose is to nurture relationships with prospects until they’re ready to buy from you. Is what you’re doing...
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