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Legal Services

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What Lead Nurturing Is, and Why It Matters for Growing Clientele

If every prospect that discovers your firm immediately converted, mass tort lawyers wouldn’t run expensive TV commercials anymore. Unfortunately, this just isn’t how real life works. A more realistic conversion scenario involves multiple “touch points” before any...

Law Firm Marketing Trends to Watch for 2019

What separates successful law firms from those struggling to retain clients and grow revenue each year? Well, it’s not magic — solid law firm marketing is what drives the strongest results. Many smaller firms and solo practices fail to attract new clients because...

7 Buzzworthy Items at Fall 2018’s Mass Torts Made Perfect Conference

The Mass Torts Made Perfect (MTMP) conference in Las Vegas highlighted two litigation opportunities trending this fall: valsartan and gadolinium. Learn more about these promising new torts and other sessions that left conference attendees feeling energized in our summary below.

4 Administrative Tasks You Hate and How to Outsource Them

Small firms and solo attorneys face many challenges in today’s legal market — especially when it comes to acquiring new clients. According to the 2017 Thomson Reuters small law firms survey, 70% said they spend too much time on administrative tasks. Despite this, 81%...

Attorney vs Lawyer: Which SEO Term Drives More Online Searches?

Attorney vs lawyer: Which word do most people use when they’re searching for legal representation online? It’s crucial to know the difference if your marketing efforts don’t produce enough clients. If you’re not sure whether local prospects can easily find your firm...