Digital Marketing & Multichannel Strategy Archives

How is your direct mail different from EDDM (Every Door Direct Mail)?

EDDM is a broad, route-based mailing option from USPS that delivers to every home in a selected area. While it can be cost-effective, it lacks precision targeting. LeadingResponse uses highly targeted direct mail, enabling us to reach specific households based on...

Do you use Facebook or digital marketing along with direct mail?

Yes, but strategically. We typically start with highly targeted direct mail because it consistently produces higher-quality leads and stronger event attendance. If additional reach is needed, we can layer in digital marketing to expand visibility and increase...