Category

Business
Agile Marketing
What a year this has been. Unexpected events have turned companies on their heads, and businesses worldwide are trying to figure out how to adjust. This week’s Think with Google article, “Agility is a Superpower that Goes Beyond Digital Transformation,” points out that an agile marketing team is what organizations need in 2021. Agile Marketing...
9 Marketing Predictions of 2021
To be sure, 2020 was a challenging year by almost any standards. But there are opportunities for growth wherever there is rapid change. Think with Google features the latest data, insights, and inspiration from Google. Its 9 Predictions for Marketing in 2021, From Tomorrow’s Industry Leaders, is no exception. Here are some insights for 2021....
Enterprise solutions are replacing individual product and service offerings
We’d like to introduce our CEO, Matthew Kearney, share his insights on our markets and solutions; and reveal how he is spending his time working from home, like the rest of us at LeadingResponse. Read on for nine answers to questions that directly pertain to you regarding enterprise solutions, and three things we thought you...
We've learned some unforgettable lessons marketing in a pandemic
Back in March, we entered a strange new reality. Millions of Americans were asked to stay home to help prevent the spread of the novel coronavirus. Many lost their jobs, saw their children’s schools close, and worried about going outdoors. They also started reviewing their financial affairs, legal documents, elective care needs and senior living...
Companies Embracing Digital Transformation to Meet Consumers Where They Shop
COVID-19 forced many business-to-business companies to shift from storefront operations to online customer service and sales this year. Successful ones underwent digital transformation to adapt to the changed environment and connect with consumers. The customer solutions team at Google believes this new way of operating will continue after the pandemic ends. They say companies are...
LeadingResponse announces Chris Woods has joined the company as Executive Vice President of Sales. Chris will oversee national sales operations for LeadingResponse’s financial, legal, elective medical, and senior living verticals, and report directly to CEO Matthew Kearney. Chris Woods Chris joins LeadingResponse from Pixability, where he was the Global Chief Revenue Officer leading global sales,...
Reg BI meant to ensure advisors look after their clients' best interests rather than their own financial gain
While the Department of Labor Fiduciary Rule may be dead in the water, the Securities and Exchange Commission’s Best Interest Regulation, known as Reg BI, is moving full speed ahead for implementation June 30. Reg BI is the successor to the Fiduciary Rule introduced by the Department of Labor in 2015, following a call from...

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