Category

Elective Medical
Indoor Dining Capacity Limits Removed by Restaurants in NY and NJ
There is encouraging news for LeadingResponse clients in New York and New Jersey who stopped hosting dinner seminars last year. The Wall Street Journal reports both states are removing capacity limits on restaurants and indoor dining May 19. However, social distancing and mask requirements remain in place. What prompted New York Gov. Andrew Cuomo and...
Harnessing Data Allows You to Reach the Right Consumer Audience
At LeadingResponse, we understand the importance of harnessing data in client acquisition. As the experts in consumer engagement, our team members make data-based decisions daily to elevate your brand and connect with your ideal financial services clients nationwide. Why Is Harnessing Data So Important? Most organizations collect facts and statistics during normal operations. They also...
Physicians, Here Are Two Benefits to Hosting Live Events
One year after the coronavirus pandemic closed medical centers and offices across the country, some practitioners have opened their doors and cautiously resumed welcoming patients. However, many older consumers have still not rescheduled hip and knee replacement surgeries, dental and cosmetic procedures, and more. The CovidSurg Collaborative modeling study published by the British Journal of...
How to Maximize Webinar Attendance to Grow Your Practice
The end of restrictions on gathering is now in sight. As a result, you might think webinars will become less important of a tool to reach prospective patients, and webinar attendance will drop off as a result. However, you would be mistaken. It’s true that many older Americans adapted to online communications out of necessity in...
We've got 5 tips on how medical practitioners can connect with prospective patients
When consumers begin researching non-emergency medical care options, the first place many look is the internet. In addition to testimonials from patients on your website, they’re likely to find feedback from patients on social platforms and healthcare review sites. They say you never get a second chance to make a first impression. With that in...
Big results can happen when you make minor adjustments to your practice budget
We’re halfway through the first quarter of 2021, and many elective medical practitioners have created their budgets for the year. As we recently noted in another blog, marketing budgets typically make up 5% to 12% of revenue for business-to-consumer practices. When you were planning your budget, did you leave some wiggle room for minor adjustments?...
5 tips to make elective medical live and webinar events achieve patient acquisition goals
It’s time to rethink your patient acquisition strategy. You know in hindsight which of your patient acquisition strategy tactics succeeded last year and which ones did not. This knowledge will help you refine your growth plan to achieve a greater return on your marketing dollars in 2021. So, whether you have used live events or...
Medical Marketing Cover
It’s been a rough year for medical, dental, and elective care practices. Across the U.S., offices are struggling due to the pandemic. Practices are experiencing closures, reduced capacity, limited patient visits, and difficulty meeting prospective patients face-to-face. And things aren’t likely to return to normal any time soon. The right medical marketing company can help...
Here's How to Prepare Your Elective Care Practice for 2021
In 2020, the coronavirus pandemic severely impacted the elective care field. Many practices had to completely shut down – and some have yet to reopen. But the future is looking brighter for this segment of the healthcare industry. Right now, authorities are distributing coronavirus vaccines to Americans across the country. And some states are easing...
Growing occupancy at your senior living community should be your New Year's Resolution.
It’s official: 2020 is behind us. Take a deep breath – then spend a few minutes reviewing what you learned last year and how you can use that knowledge to achieve practice growth in 2021. Most elective care practitioners are eager to book more appointments with prospective patients. It’s what will fuel practice growth in...
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