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Branding
One big B2B technology marketing trend is virtual events.
To say that 2020 has been a crazy year is an understatement. The coronavirus has affected just about every aspect of our lives, including business to business (B2B) technology, advertising and marketing. B2B Digital Spend Is Up According to Google, as of September, total B2B advertising saw a year-over-year decline of 9.6%. However, B2B digital...
One of the biggest marketing trends of 2020 is artificial intelligence, which includes chatbots
Now that we’ve entered the final quarter of 2020, let’s take a look back at five B2B marketing trends that caught our attention this year. 1. Personalization in B2B Marketing Without a doubt, personalization is becoming increasingly critical to creating a satisfying customer experience, according to Social Media Today. To cut through the clutter, customize...
WebinarConnect
WebinarConnect is a cloud-based platform allowing attendees to join just by accessing a browser LeadingResponse, the national leader in client acquisition for the professional services industry, today announced the release of WebinarConnect, its new white-labeled webinar solution enabling clients to easily engage ideal prospects anytime and from anywhere – all that’s needed is a browser....
LeadingResponse Direct Mail and Digital Marketing
As they say, change is inevitable. And we are no exception. For example, RME360 and Resource Solutions are now operating as LeadingResponse. (Shortly after the owners of RME360 and Resource Solutions bought IM Solutions, a Texas-based provider of online lead generation for attorneys, they renamed it LeadingResponse.) By adopting the LeadingResponse name corporate-wide, we’re positioning...

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