Category

Legal Services
Online marketing can grow your law practice
Last year, the American Bar Association sent the Marketing & Communication portion of its annual Legal Technology Survey Report to over 10,700 lawyers at firms large and small. According to the ABA website, the 2019 survey results show attorneys in solo and small firm practices in particular are not taking an intentional approach to marketing,...
workers compensation lawyer
We recently analyzed the internet search term “workers compensation lawyers near me” to see how it’s performing right now. The popularity of this phrase has waxed and waned over the past several weeks. According to Google Trends, “workers’ compensation lawyer” peaked on Dec. 6 and again between Jan. 12 – 18. Because this search term...
VA disability appeals
The Department of Veterans Affairs (VA) doesn’t always give disabled vets their rightfully owed VA disability benefits. Unfortunately, it happens more often than you might realize, leaving VA disability appeals as the only option for many disabled vets. The Department of Veterans Affairs has mistakenly withheld millions of dollars in disability benefits from eligible disabled...
Social Security Disability Insurance applicants need an attorney's help
No, and the disabled need legal advocates more than ever.   If you’re an attorney handling Social Security Disability Insurance cases, you may know October is National Disability Employment Awareness Month. It’s when the U.S. Dept. of Labor recognizes the contributions of disabled workers and educates the public about them. The origins of NDEAM date...
Auto injury leads have a short shelf life
According to the National Safety Council, about 4.5 million people were seriously injured in vehicle crashes in 2018. Those hurt in car, truck or motorcycle accidents have a limited amount of time to seek compensation in the courts. By the same token, attorneys who take these cases have a brief window of opportunity to obtain...
If you’re a car accident lawyer targeting potential clients online, you need to know what words your prospects use in online search engines when they’re looking for someone like you. That’s partly because Google restricts certain advertising terms and targeting methods commonly used when promoting legal services online. But another reason to dig deeper comes...
Bloomberg Law’s 2018 survey shows lawyers simply don’t have enough time for business development tasks that generate legal leads (83%). Since legal leads are crucial for increasing revenue and clientele, what can busy lawyers do to stay competitive? Below are three ideas that show promise for hundreds of law firms nationwide today.
Mass tort is a notoriously lucrative legal market, but it’s also hard to break into for many firms. That’s why Bayer and Johnson & Johnson’s recent Xarelto settlement agreement is great news for anyone exploring this practice area. With $775 million in guaranteed payouts on the table, there’s little risk involved in testing this one...
debt relief
Google Trends shows “debt relief” is both a popular search term and topic right now. Today, we’ll explain how you can use this info to grow your debt-related business. We’ll also examine how machine learning can cut average AdWords cost for finance-related terms almost in half. Learn where people are most interested in debt relief...
negative SEO tactics
If you generate leads from people who visit your company’s website, you’re probably familiar with SEO — which stands for Search Engine Optimization. The problem is, the SEO tactics that work today won’t work tomorrow (and vice versa). In fact, SEO efforts that worked well as recently as 2015 may prove completely ineffective in 2019....
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