Category

Legal
Attorneys will use social media more in 2021
Now that 2020 is at last in our rearview mirror, we can turn our collective attention to the road ahead. LeadingResponse has identified three emerging legal industry trends that we believe will shape law practices over the next 12 months. 1. Technology Upgrades Before COVID-19 drove legal professionals out of office buildings and courtrooms and...
Take these 5 steps to create a law firm marketing plan
New clients are the lifeblood of a thriving law practice. When you’re busy overseeing day-to-day operations and working with existing clients, though, finding the time to prospect for new ones can be challenging. However, it’s a must if you want to grow your practice and increase your revenue. If you put a legal marketing strategy...
Legal paperwork
By conservative estimates, mass tort cases are filed on behalf of millions of people each year. Defective products usually result in serious injury or death. While most of these cases involve pharmaceutical or medical device companies, they also stem from employment claims, mass transit crashes, asbestos exposure, and more. While it’s not always the case,...
The Legal Marketing Association/Bloomberg Law 2018 joint study, “Where Are We Now? Revealing the Latest Trends In Legal Marketing and Business Development” shows lawyers simply don’t have enough time for business development tasks that generate legal leads (83%). Since legal leads are crucial for increasing revenue and clientele, how can busy lawyers stay competitive? Here...
Potential legal clients are everywhere, including at the courthouse
Whether you go to work for a large firm or a boutique practice or hang your shingle as a solo attorney, clients are the fuel to propel your career forward. Even when we’re not in the midst of a pandemic, finding clients takes time. If you keep the following three things in mind as you’re...
Ever calculated your cost per lead? We do it for clients all the time. After a quarter-century in the client acquisition business, LeadingResponse has connected professional services providers across the country with millions of consumers. Let’s look at how cost per lead factors into long-term client value. Client valuations One of the nation’s biggest inbound...
mass tort leads
Because mass tort litigation is incredibly lucrative, delivering billions of dollars in restitution to victims through pre-trial settlements and favorable jury verdicts, law firms spend enormous sums advertising for clients for lawsuits against the makers of defective drugs and faulty consumer products. A Reuters report in July noted that law firms escalated their TV ad...
Online Marketing Tools For Law Firms
Last year, the American Bar Association sent the Marketing & Communication portion of its annual Legal Technology Survey Report to over 10,700 lawyers at firms large and small. According to the ABA website, the 2019 survey results show lawyers are not taking an intentional approach to marketing, especially online marketing. Rather, the association says, they appear to be guilty...
How Does a Business Owner Know When to Engage in Lead Generation?
How can you tell if you need to engage in lead generation? Most businesses must find leads in order to grow. Lead generation is marketing designed to capture the interest of your potential clients or customers. Its purpose is to nurture relationships with prospects until they’re ready to buy from you. Is what you’re doing...
Over 140,000 veterans say 3m Combat Earplugs Caused Hearing Loss
According to claims filed by tens of thousands of service members, Duel-ended Combat Arms Earplugs issued to protect their hearing on the battlefield failed miserably. 3M manufactured the earplugs and exclusively provided them to the U.S. Armed Forces from 2006 to 2015. In 2016, a whistleblower lawsuit alleged 3M knowingly failed to meet military standards...
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