Category

Legal
Traditional Advertising vs. Digital: Are Your Clients Too Costly?
Wondering where your next signed retainer will come from? That person is likely typing “(practice area) + lawyer near me” into their smartphone’s web browser right now. Law firms often rely on traditional advertising to bring in new clients, including print and TV commercials. While those marketing channels can raise your firm’s brand awareness, they’re...
Record Claims Are Possible Following Recent Texas and Louisiana Winter Storms
In the wake of the brutal winter storms that hit Texas and Louisiana in mid-February, homeowners and families are assessing property damage and injuries. Experts are predicting record claims. For example, Insurance Journal estimates the value of insured losses due to the winter storms at $18 to $20 billion. Why Record-Breaking Claims are Possible A...
We've got tips on how you can grow your law firm in 2021
Last year was one for the record books. For law firms in particular, it was a time of upheaval and adjustment. But 2020 is now history, and attorneys must forge ahead into 2021 with a caseload growth plan. How will you market your practice in the new year? If you’ve yet to take the time...
What Is Your Intake Process, and Is It Working for You?
Generating prospective clients is an incredibly time-consuming and costly task for smaller law firms and solo practitioners. But if your intake process doesn’t convert those prospects into signed cases, you’re leaving money on the table every month. According to Altman Weil’s Law Firms in Transition 2020 survey, more than one in three firms today (33.5%)...
Attorneys will use social media more in 2021
Now that 2020 is at last in our rearview mirror, we can turn our collective attention to the road ahead. LeadingResponse has identified three emerging legal industry trends that we believe will shape law practices over the next 12 months. 1. Technology Upgrades Before COVID-19 drove legal professionals out of office buildings and courtrooms and...
Take these 5 steps to create a law firm marketing plan
New clients are the lifeblood of a thriving law practice. When you’re busy overseeing day-to-day operations and working with existing clients, though, finding the time to prospect for new ones can be challenging. However, it’s a must if you want to grow your practice and increase your revenue. If you put a legal marketing strategy...
Legal paperwork
By conservative estimates, mass tort cases are filed on behalf of millions of people each year. Defective products usually result in serious injury or death. While most of these cases involve pharmaceutical or medical device companies, they also stem from employment claims, mass transit crashes, asbestos exposure, and more. While it’s not always the case,...
The Legal Marketing Association/Bloomberg Law 2018 joint study, “Where Are We Now? Revealing the Latest Trends In Legal Marketing and Business Development” shows lawyers simply don’t have enough time for business development tasks that generate legal leads (83%). Since legal leads are crucial for increasing revenue and clientele, how can busy lawyers stay competitive? Here...
Potential legal clients are everywhere, including at the courthouse
Whether you go to work for a large firm or a boutique practice or hang your shingle as a solo attorney, clients are the fuel to propel your career forward. Even when we’re not in the midst of a pandemic, finding clients takes time. If you keep the following three things in mind as you’re...
Ever calculated your cost per lead? We do it for clients all the time. After a quarter-century in the client acquisition business, LeadingResponse has connected professional services providers across the country with millions of consumers. Let’s look at how cost per lead factors into long-term client value. Client valuations One of the nation’s biggest inbound...
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