Law Firm Marketing Strategy Guide

Like all business owners, solo practitioners and owners of small law firms want to increase their caseloads and revenue. An essential first step toward achieving this goal is adopting a marketing strategy that fuels practice growth. Our law firm marketing strategy is written with this in mind.

Key Steps to Nurturing Law Firm Leads

Growing a law practice requires nurturing viable legal leads and converting them into new clients. Firm leadership knows its target audience and they employ various methods to find and cultivate those who fit the profile of their ideal client.

3 Types of Medical Malpractice Cases Expected to Expand This Year

Some trends were already becoming clear as we entered the second quarter of 2021. According to Independent Agent magazine, medical malpractice insurance rates are increasing by 10%, on average. They attribute this spike in part to larger payouts for claims and growing legal defense costs.

Traditional Advertising Vs. Digital: Are Your Clients Too Costly?

Wondering where your next signed retainer will come from? That person is likely typing “(practice area) + lawyer near me” into their smartphone’s web browser right now. Law firms often rely on traditional advertising to bring in new clients, including print and TV commercials.