What a year this has been. Unexpected events have turned companies on their heads, and businesses worldwide are trying to figure out how to adjust. This week’s Think with Google article, “Agility is a Superpower that Goes Beyond Digital Transformation,” points out that an agile marketing team is what organizations need in 2021. Agile Marketing...
It’s been a rough year for medical, dental, and elective care practices. Across the U.S., offices are struggling due to the pandemic. Practices are experiencing closures, reduced capacity, limited patient visits, and difficulty meeting prospective patients face-to-face. And things aren’t likely to return to normal any time soon. The right medical marketing company can help...
Back in March, we entered a strange new reality. Millions of Americans were asked to stay home to help prevent the spread of the novel coronavirus. Many lost their jobs, saw their children’s schools close, and worried about going outdoors. They also started reviewing their financial affairs, legal documents, elective care needs and senior living...
How much do you know about hyper-targeting and re-targeting? If you are still spending massive amounts of money purchasing lists of names and addresses, odds are you’re getting a very low return on your investment. Without a much deeper set of information about the people who live at those addresses, you will end up spending...
Whether you go to work for a large firm or a boutique practice or hang your shingle as a solo attorney, clients are the fuel to propel your career forward. Even when we’re not in the midst of a pandemic, finding clients takes time. If you keep the following three things in mind as you’re...
According to claims filed by tens of thousands of service members, Duel-ended Combat Arms Earplugs issued to protect their hearing on the battlefield failed miserably. 3M manufactured the earplugs and exclusively provided them to the U.S. Armed Forces from 2006 to 2015. In 2016, a whistleblower lawsuit alleged 3M knowingly failed to meet military standards...
WebinarConnect is a cloud-based platform allowing attendees to join just by accessing a browser LeadingResponse, the national leader in client acquisition for the professional services industry, today announced the release of WebinarConnect, its new white-labeled webinar solution enabling clients to easily engage ideal prospects anytime and from anywhere – all that’s needed is a browser....
It’s time to rethink your client acquisition strategy. You know in hindsight which of your marketing tactics succeeded and which ones tanked in 2019. Therefore, now’s your chance to tweak your growth plan to achieve a greater return on your marketing dollars in 2020. So, whether you have used seminar presentations in the past to...
We recently analyzed the internet search term “workers compensation lawyers near me” to see how it’s performing right now. The popularity of this phrase has waxed and waned over the past several weeks. According to Google Trends, “workers’ compensation lawyer” peaked on Dec. 6 and again between Jan. 12 – 18. Because this search term...
Next year will mark a quarter-century since I launched my own client acquisition marketing business. Here is how a chance encounter set me on the path to entrepreneurship. After college, I had landed my first real sales job at a direct marketing company. In 1994, I was asked to speak at a Chamber of Commerce...
