According to claims filed by tens of thousands of service members, Duel-ended Combat Arms Earplugs issued to protect their hearing on the battlefield failed miserably. 3M manufactured the earplugs and exclusively provided them to the U.S. Armed Forces from 2006 to 2015. In 2016, a whistleblower lawsuit alleged 3M knowingly failed to meet military standards...
WebinarConnect is a cloud-based platform allowing attendees to join just by accessing a browser LeadingResponse, the national leader in client acquisition for the professional services industry, today announced the release of WebinarConnect, its new white-labeled webinar solution enabling clients to easily engage ideal prospects anytime and from anywhere – all that’s needed is a browser....
Last year, the American Bar Association sent the Marketing & Communication portion of its annual Legal Technology Survey Report to over 10,700 lawyers at firms large and small. According to the ABA website, the 2019 survey results show attorneys in solo and small firm practices in particular are not taking an intentional approach to marketing,...
It’s time to rethink your client acquisition strategy. You know in hindsight which of your marketing tactics succeeded and which ones tanked in 2019. Therefore, now’s your chance to tweak your growth plan to achieve a greater return on your marketing dollars in 2020. So, whether you have used seminar presentations in the past to...
We recently analyzed the internet search term “workers compensation lawyers near me” to see how it’s performing right now. The popularity of this phrase has waxed and waned over the past several weeks. According to Google Trends, “workers’ compensation lawyer” peaked on Dec. 6 and again between Jan. 12 – 18. Because this search term...
Next year will mark a quarter-century since I launched my own client acquisition marketing business. Here is how a chance encounter set me on the path to entrepreneurship. After college, I had landed my first real sales job at a direct marketing company. In 1994, I was asked to speak at a Chamber of Commerce...
Even if seminars are already a part of your business growth strategy, you may wonder what makes one events and marketing portal different from another. Our industry-leading product, ProspectConnect, is unlike any other RSVP system. That’s because when we created it, we drew upon 25 years of seminar and responder data. No other seminar company...
A growing number of senior living professionals are dealing with lead generation challenges as a result of historically low occupancy rates. Not only are existing communities making improvements to stand out from their competitors, newcomers are entering the senior living space. For example, as Senior Housing News reports, Atlanta-based and privately-held Sterling Estates is building...
Nearly 25 years, 1,000,000 direct marketing campaigns and 22 million prospects later, my early belief that consumers prefer meeting face-to-face when it comes to making important life decisions, like planning for retirement, still holds up. The reason people respond to direct mail remains the same. In fact, we’ve validated it over and over again with...
Our two-day Marketing Summit is a crash course in using social seminars and workshops to grow your client base. When advisors and insurance agents apply our proven methods, they get better leads. And higher-quality leads are, of course, more likely to convert. To date, LeadingResponse has promoted one million seminars. Therefore, you will gain valuable...
