It’s time to rethink your client acquisition strategy. You know in hindsight which of your marketing tactics succeeded and which ones tanked in 2019. Therefore, now’s your chance to tweak your growth plan to achieve a greater return on your marketing dollars in 2020. So, whether you have used seminar presentations in the past to...

If you need a reason to escape the winter doldrums and join us in Florida, here it is: increase production. Our information-packed Marketing Summit February 6 – 7  will equip you with tools to boost your revenue this year. After conducting one million seminar campaigns, we know what works and, perhaps even more importantly, what...

We recently analyzed the internet search term “workers compensation lawyers near me” to see how it’s performing right now. The popularity of this phrase has waxed and waned over the past several weeks. According to Google Trends, “workers’ compensation lawyer” peaked on Dec. 6 and again between Jan. 12 – 18. Because this search term...

Next year will mark a quarter-century since I launched my own client acquisition marketing business. Here is how a chance encounter set me on the path to entrepreneurship. After college, I had landed my first real sales job at a direct marketing company. In 1994, I was asked to speak at a Chamber of Commerce...

Even if seminars are already a part of your business growth strategy, you may wonder what makes one events and marketing portal different from another. Our industry-leading product, ProspectConnect, is unlike any other RSVP system. That’s because when we created it, we drew upon 25 years of seminar and responder data.  No other seminar company...

A growing number of senior living professionals are dealing with lead generation challenges as a result of historically low occupancy rates. Not only are existing communities making improvements to stand out from their competitors, newcomers are entering the senior living space. For example, as Senior Housing News reports, Atlanta-based and privately-held Sterling Estates is building...

Nearly 25 years, 1,000,000 direct marketing campaigns and 22 million prospects later, my early belief that consumers prefer meeting face-to-face when it comes to making important life decisions, like planning for retirement, still holds up. The reason people respond to direct mail remains the same. In fact, we’ve validated it over and over again with...

Our two-day Marketing Summit is a crash course in using social seminars and workshops to grow your client base. When advisors and insurance agents apply our proven methods, they get better leads. And higher-quality leads are, of course, more likely to convert. To date, LeadingResponse has promoted one million seminars. Therefore, you will gain valuable...

As they say, change is inevitable. And we are no exception. For example, RME360 and Resource Solutions are now operating as LeadingResponse. (Shortly after the owners of RME360 and Resource Solutions bought IM Solutions, a Texas-based provider of online lead generation for attorneys, they renamed it LeadingResponse.) By adopting the LeadingResponse name corporate-wide, we’re positioning...

For the first time since the 2008 financial crisis, household debt reached new heights in 2017. Household debt in 2017’s second quarter rose $164 billion above the previous high in 2008. According to The New York Times, the growing debt level suggests Americans feel a rising optimism about the economy. Debt accounts for almost 70%...