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Marketing Solutions
To narrow down your prospect list to those qualified, use hyper-targeting and re-targeting.
How much do you know about hyper-targeting and re-targeting? If you are still spending massive amounts of money purchasing lists of names and addresses, odds are you’re getting a very low return on your investment. Without a much deeper set of information about the people who live at those addresses, you will end up spending...
Potential legal clients are everywhere, including at the courthouse
Whether you go to work for a large firm or a boutique practice or hang your shingle as a solo attorney, clients are the fuel to propel your career forward. Even when we’re not in the midst of a pandemic, finding clients takes time. If you keep the following three things in mind as you’re...
Over 140,000 veterans say 3m Combat Earplugs Caused Hearing Loss
According to claims filed by tens of thousands of service members, Duel-ended Combat Arms Earplugs issued to protect their hearing on the battlefield failed miserably. 3M manufactured the earplugs and exclusively provided them to the U.S. Armed Forces from 2006 to 2015. In 2016, a whistleblower lawsuit alleged 3M knowingly failed to meet military standards...
WebinarConnect
WebinarConnect is a cloud-based platform allowing attendees to join just by accessing a browser LeadingResponse, the national leader in client acquisition for the professional services industry, today announced the release of WebinarConnect, its new white-labeled webinar solution enabling clients to easily engage ideal prospects anytime and from anywhere – all that’s needed is a browser....
Dinner Seminars Improve Client Acquisition
It’s time to rethink your client acquisition strategy. You know in hindsight which of your marketing tactics succeeded and which ones tanked in 2019. Therefore, now’s your chance to tweak your growth plan to achieve a greater return on your marketing dollars in 2020. So, whether you have used seminar presentations in the past to...
workers compensation lawyer
We recently analyzed the internet search term “workers compensation lawyers near me” to see how it’s performing right now. The popularity of this phrase has waxed and waned over the past several weeks. According to Google Trends, “workers’ compensation lawyer” peaked on Dec. 6 and again between Jan. 12 – 18. Because this search term...
Hard Lessons in Marketing from Jorge Villar
Next year will mark a quarter-century since I launched my own client acquisition marketing business. Here is how a chance encounter set me on the path to entrepreneurship. After college, I had landed my first real sales job at a direct marketing company. In 1994, I was asked to speak at a Chamber of Commerce...
Prospect Connect events and marketing portal
Even if seminars are already a part of your business growth strategy, you may wonder what makes one events and marketing portal different from another. Our industry-leading product, ProspectConnect, is unlike any other RSVP system. That’s because when we created it, we drew upon 25 years of seminar and responder data.  No other seminar company...
Financial Services Lead Generation, Direct & Digital Marketing, Consultation and Appointment Setting Services
A growing number of senior living professionals are dealing with lead generation challenges as a result of historically low occupancy rates. Not only are existing communities making improvements to stand out from their competitors, newcomers are entering the senior living space. For example, as Senior Housing News reports, Atlanta-based and privately-held Sterling Estates is building...
social seminar marketing
Nearly 25 years, 1,000,000 direct marketing campaigns and 22 million prospects later, my early belief that consumers prefer meeting face-to-face when it comes to making important life decisions, like planning for retirement, still holds up. The reason people respond to direct mail remains the same. In fact, we’ve validated it over and over again with...
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