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Marketing
The Legal Marketing Association/Bloomberg Law 2018 joint study, “Where Are We Now? Revealing the Latest Trends In Legal Marketing and Business Development” shows lawyers simply don’t have enough time for business development tasks that generate legal leads (83%). Since legal leads are crucial for increasing revenue and clientele, how can busy lawyers stay competitive? Here...
Advisors should strive to provide an exceptional client experience
Patrick Schartz Patrick Schartz is the Director of Advisor Development at LeadingResponse. He has worked in the industry for 19 years and been with the company for over 13 years, focusing on client experience. Like all consumers, advisors have discovered the product or service they pay for is only part of the equation. What also...
You may need help with acquiring patients.
With coronavirus-related restrictions lifting across the country, elective care practitioners can resume seeing patients and scheduling procedures. Therefore, now’s the time to connect with patients who need your services, and restore revenue you lost due to the shutdown. It’s time to adopt a patient acquisition strategy. In order to grow your practice, you must attract...
One big B2B technology marketing trend is virtual events.
To say that 2020 has been a crazy year is an understatement. The coronavirus has affected just about every aspect of our lives, including business to business (B2B) technology, advertising and marketing. B2B Digital Spend Is Up According to Google, as of September, total B2B advertising saw a year-over-year decline of 9.6%. However, B2B digital...
One of the biggest marketing trends of 2020 is artificial intelligence, which includes chatbots
Now that we’ve entered the final quarter of 2020, let’s take a look back at five B2B marketing trends that caught our attention this year. 1. Personalization in B2B Marketing Without a doubt, personalization is becoming increasingly critical to creating a satisfying customer experience, according to Social Media Today. To cut through the clutter, customize...
As consumer confidence in elective medical care grows, so is the use of telemedicine.
Recently, Boston Consulting Group surveyed approximately 7,000 patients nationwide. They wanted to gauge consumer feelings about moving forward with elective medical procedures postponed due to COVID-19. BCG sought to determine if people would resume physician visits and procedures done on an inpatient or outpatient basis. Confidence in Elective Medical Care is Up On a positive...
Elective Medical Sales VP John McCloskey to Speak at AMI Physicians Conference Oct. 3
The head of Elective Medical Sales at LeadingResponse will speak at the Advanced Medical Integration Physician Training Conference Oct. 3, 2020, in Chattanooga, TN. Vice President John McCloskey will reveal innovative elective medical marketing strategies regenerative medical professionals can use to expand their practices through COVID-19 and beyond. Advanced Medical Integration (AMI), was founded by...
Client acquisition is necessary for your firm to grow.
Scott Kasprzyk is a national marketing consultant at LeadingResponse. He’s been with the company for over 15 years and in the industry nearly 20 years. Many financial services professionals have found client acquisition during a pandemic to be their greatest challenge yet. Advisors have been forced to rethink the way they conduct business. Many of...
Senior living budgets have been cut. Here's how to reach prospective residents with fewer dollars.
Valerie Whitman is the vice president of senior living at LeadingResponse. She has worked in the industry since 2004, and she knows her way around a budget. Valerie Whitman How is your marketing budget holding up? That might be a tough question to answer, since the pandemic has changed the game plan for so many...
Ever calculated your cost per lead? We do it for clients all the time. After a quarter-century in the client acquisition business, LeadingResponse has connected professional services providers across the country with millions of consumers. Let’s look at how cost per lead factors into long-term client value. Client valuations One of the nation’s biggest inbound...
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