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Marketing
Enterprise solutions are replacing individual product and service offerings
We’d like to introduce our CEO, Matthew Kearney, share his insights on our markets and solutions; and reveal how he is spending his time working from home, like the rest of us at LeadingResponse. Read on for nine answers to questions that directly pertain to you regarding enterprise solutions, and three things we thought you...
Attorneys will use social media more in 2021
Now that 2020 is at last in our rearview mirror, we can turn our collective attention to the road ahead. LeadingResponse has identified three emerging legal industry trends that we believe will shape law practices over the next 12 months. 1. Technology Upgrades Before COVID-19 drove legal professionals out of office buildings and courtrooms and...
Last year, LeadingResponse faced a huge challenge: how to effectively market financial advisor clients to consumers who could benefit from their services. Through trial and error, our team discovered how to attract an unusually high percentage of prospects to online educational webinars. Specifically, they achieved a minimum 90% attendance rate. A New Process Is Born...
Take these 5 steps to create a law firm marketing plan
New clients are the lifeblood of a thriving law practice. When you’re busy overseeing day-to-day operations and working with existing clients, though, finding the time to prospect for new ones can be challenging. However, it’s a must if you want to grow your practice and increase your revenue. If you put a legal marketing strategy...
One way to grow your elective care practice in 2021: telehealth options
In 2020, we were hit with a one-two punch of a pandemic and an economic recession. As a result, consumers postponed or canceled elective procedures they’d scheduled at hospitals and practices across the country. While providers in some locations were able later in the year to resume hosting live educational seminars for prospective patients, others...
Companies Embracing Digital Transformation to Meet Consumers Where They Shop
COVID-19 forced many business-to-business companies to shift from storefront operations to online customer service and sales this year. Successful ones underwent digital transformation to adapt to the changed environment and connect with consumers. The customer solutions team at Google believes this new way of operating will continue after the pandemic ends. They say companies are...
Segmentation isn't new, but the extent we can segment is.
No two prospects are the same. Every senior living marketer knows that. Therefore, it makes no sense to keep sending the same generic emails and mail pieces to hundreds, if not thousands, of prospects – each with different motivations and needs. Thanks to technology, we can now do so much more with data segmentation. The...
Happy patients Can Boost Elective Care Event Attendance
Webinars and seminars are a great way to educate prospects about your practice and prompt them to become patients. While marketing will help increase event attendance, there is no better ambassador for a physician than a satisfied patient. But how do you work their positive experiences into your marketing efforts? Here are ways happy patients...
The Legal Marketing Association/Bloomberg Law 2018 joint study, “Where Are We Now? Revealing the Latest Trends In Legal Marketing and Business Development” shows lawyers simply don’t have enough time for business development tasks that generate legal leads (83%). Since legal leads are crucial for increasing revenue and clientele, how can busy lawyers stay competitive? Here...
Advisors should strive to provide an exceptional client experience
Patrick Schartz Patrick Schartz is the Director of Advisor Development at LeadingResponse. He has worked in the industry for 19 years and been with the company for over 13 years, focusing on client experience. Like all consumers, advisors have discovered the product or service they pay for is only part of the equation. What also...
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Recent Articles

Attorneys will use social media more in 2021
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