There will always be people among your target audience who, for various reasons, will choose not to participate in a public seminar or workshop you offer. However, that doesn’t mean you have to write off those prospects. Not if you’re using our appointment setting program, anyway. That’s because AppointmentConnect enables you to reach people fitting...

One year after COVID-19 upended everyone’s lives, a growing number of older Americans have been vaccinated or are scheduling their shots. At the same time, pandemic restrictions are being lifted in many areas. So, where do senior living professionals go from here? We investigated and identified three unmistakable senior living trends we feel will affect...

Most senior living marketers would agree that we are all happy to say goodbye to 2020. By now, you have your 2021 budgets in gear and probably even have some programs rolling out. If you’re smart, however, you have included room for some tweaks and budget adjustments along the way. Because this year, you’re going...

It took some time, but most senior living community marketers have successfully shifted from in-person events and site tours to digital marketing campaigns. Now that you’re accustomed to hosting virtual presentations, the logical next step is to schedule webinars on a continual basis. Webinars work – we’ve proved it One year into the coronavirus pandemic,...

When consumers begin researching non-emergency medical care options, the first place many look is the internet. In addition to testimonials from patients on your website, they’re likely to find feedback from patients on social platforms and healthcare review sites. They say you never get a second chance to make a first impression. With that in...

While LeadingResponse faced enormous marketing challenges in 2020, it wasn’t the first time we’ve navigated market fluctuations and downturns. We quickly charted a new course to ensure our financial advisor clients connected with their future clients. The rise of the prospecting webinar Early last year, when the coronavirus outbreak put a stop to live events,...

Nearly a year has passed since the COVID-19 pandemic severely restricted, or shut down completely, businesses across the country. The coronavirus has forever altered how senior living operators approach prospective residents of their communities. One revelation during this time, is that virtual marketing strategies can successfully reach prospective residents and their families. Virtual marketing insights...

We’re halfway through the first quarter of 2021, and many elective medical practitioners have created their budgets for the year. As we recently noted in another blog, marketing budgets typically make up 5% to 12% of revenue for business-to-consumer practices. When you were planning your budget, did you leave some wiggle room for minor adjustments?...

It’s time to rethink your patient acquisition strategy. You know in hindsight which of your patient acquisition strategy tactics succeeded last year and which ones did not. This knowledge will help you refine your growth plan to achieve a greater return on your marketing dollars in 2021. So, whether you have used live events or...

Marketing professionals were challenged to do more with less last year – and that hasn’t changed in 2021. Many are trying to figure out how to fill their sales pipelines with prospective residents on a limited budget. In early 2020, when live events abruptly ended, creative marketers shifted from in-person educational seminars and community tours...