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Marketing
VisitorConnect lets you find and connect with website visitors who don't leave their information behind
Most of the folks visiting your website are local consumers researching the senior living options in your city or region. Some of them could very well be future residents of your community. The problem is, you cannot determine their potential until you learn who they are. But it’s easy to identify your website visitors with...
Your Prospect's Journey Has Changed and So Should Your Marketing
In the beginning of 2020, it was pretty much business as usual for senior living marketers. Onsite events and community tours encouraged visits from prospective residents and family members. The prospect’s journey was well established. Now, we must meet our prospects where they are today. The good news is that, according to a recent LeadingResponse...
We've got a tool to fuel advisor growth in 2021
In the business world, it’s not a question of who wants to make up for lost ground in 2021. As far as we can tell, every entrepreneurial-minded professional services provider does. But have you put your goals for the year in writing? If not, now’s the time to do it. And we’ve created a tool...
We've got tips on how you can grow your law firm in 2021
Last year was one for the record books. For law firms in particular, it was a time of upheaval and adjustment. But 2020 is now history, and attorneys must forge ahead into 2021 with a caseload growth plan. How will you market your practice in the new year? If you’ve yet to take the time...
We've got tips on how to grow occupancy in 2021
At last, 2020 is over. Now, you can look forward to the future. Have you made a marketing plan for growing occupancy at your senior living community? If not, it’s time to tackle this project. Of course, you’d like to keep your lead generation pipeline filled with viable candidates. So we’ve assembled some tips and...
How the Financial Impact from COVID-29 Has Changed the Way Consumers Look at Retirement Planning
Advisors can help clients achieve stability and security A recent generational study shows how deeply American consumers have experienced a financial impact from COVID-19. For the study, about 1,200 adults age 18 and up participated in an online survey conducted in June by North American Company for Life and Health Insurance. North American released “COVID-19...
Here's How to Prepare Your Elective Care Practice for 2021
In 2020, the coronavirus pandemic severely impacted the elective care field. Many practices had to completely shut down – and some have yet to reopen. But the future is looking brighter for this segment of the healthcare industry. Right now, authorities are distributing coronavirus vaccines to Americans across the country. And some states are easing...
9 Marketing Predictions of 2021
To be sure, 2020 was a challenging year by almost any standards. But there are opportunities for growth wherever there is rapid change. Think with Google features the latest data, insights, and inspiration from Google. Its 9 Predictions for Marketing in 2021, From Tomorrow’s Industry Leaders, is no exception. Here are some insights for 2021....
We've got tips on how you can grow your financial firm in 2021
A difficult year is now behind us. It’s time to take what you learned in 2020 to kick start financial firm growth in 2021. If you’re like most advisors, your goal is to book more appointments with prospective clients this year and grow your financial firm. The following tips and tactics will help you get...
Growing occupancy at your senior living community should be your New Year's Resolution.
It’s official: 2020 is behind us. Take a deep breath – then spend a few minutes reviewing what you learned last year and how you can use that knowledge to achieve practice growth in 2021. Most elective care practitioners are eager to book more appointments with prospective patients. It’s what will fuel practice growth in...
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