What a Senior Living Prospect Looks For in a Community

At this moment, the senior living industry is grappling with the lowest occupancy rates in 50 years, according to Forbes. One factor is the pandemic, but there are others. In order to attract a senior living prospect, community operators and marketers must change their approach.

Falling Into the Unqualified Senior Living Lead Trap and How to Break Free

Actually, a smaller set of more highly qualified leads is a better bet. And yet, when it comes to measuring potential for future move-ins, there is a tendency to revert back to the numbers game mentality – throw as many leads into the top of the sales funnel as possible, and see what comes out the other end.

Multi-Touch Marketing Helps Senior Living Providers Generate More Move-Ins

Multi-Touch Marketing Helps Senior Living Providers Generate More Move-Ins: As we enter the second half of 2021, the senior living industry is starting to recover from the effects of COVID-19. The past 15 months saw occupancy plummet as restrictions were put in place to prevent the spread of the virus.

Why It’s Time For Senior Living Live Events

According to industry publication McKnight’s Senior Living, availability is beginning to open up at residences as the COVID recovery continues. This means the time is now right for senior living live events.