Category

Senior Living
Indoor Dining Capacity Limits Removed by Restaurants in NY and NJ
There is encouraging news for LeadingResponse clients in New York and New Jersey who stopped hosting dinner seminars last year. The Wall Street Journal reports both states are removing capacity limits on restaurants and indoor dining May 19. However, social distancing and mask requirements remain in place. What prompted New York Gov. Andrew Cuomo and...
Harnessing Data Allows You to Reach the Right Consumer Audience
At LeadingResponse, we understand the importance of harnessing data in client acquisition. As the experts in consumer engagement, our team members make data-based decisions daily to elevate your brand and connect with your ideal financial services clients nationwide. Why Is Harnessing Data So Important? Most organizations collect facts and statistics during normal operations. They also...
How the VisitorConnect Process Targets Website Visitors
Are you a senior living marketer wondering how many potential residents are skimming your website, but not asking for more info? If so, you’re far from alone. Because they’re browsing your site, you know visitors are exploring the various senior living options available in the area. To capture the most promising leads, LeadingResponse developed a...
We've got 3 Second Quarter Senior Living Planning Tips to Get You Through 2021
We’ve just closed the book on the first three months of the year. If you created and executed a marketing plan in Q1, you should have some data reflecting its impact. While businesses are still being affected by COVID-19, the end of the pandemic is on the horizon. However, we have no way of knowing...
Senior living trends that will shape the industry in 2021 and beyond
One year after COVID-19 upended everyone’s lives, a growing number of older Americans have been vaccinated or are scheduling their shots. At the same time, pandemic restrictions are being lifted in many areas. So, where do senior living professionals go from here? We investigated and identified three unmistakable senior living trends we feel will affect...
How to get major returns on minor senior living budget adjustments
Most senior living marketers would agree that we are all happy to say goodbye to 2020. By now, you have your 2021 budgets in gear and probably even have some programs rolling out. If you’re smart, however, you have included room for some tweaks and budget adjustments along the way. Because this year, you’re going...
We've got a webinar subscription program with senior living communities in mind
It took some time, but most senior living community marketers have successfully shifted from in-person events and site tours to digital marketing campaigns. Now that you’re accustomed to hosting virtual presentations, the logical next step is to schedule webinars on a continual basis. Webinars work – we’ve proved it One year into the coronavirus pandemic,...
Virtual marketing tactics such as webinars are attracting potential residents of senior living communities
Nearly a year has passed since the COVID-19 pandemic severely restricted, or shut down completely, businesses across the country. The coronavirus has forever altered how senior living operators approach prospective residents of their communities. One revelation during this time, is that virtual marketing strategies can successfully reach prospective residents and their families. Virtual marketing insights...
Woman worried over her investment and retirement funds
What prompts women to take control of their financial affairs, especially later in life? Two common triggers are the death of a spouse and divorce. The average American man will live to the age of 76, while the average woman in the U.S. will live to the age of 81, according to Time. Meanwhile, the...
Our Webinar Subscription Program gives senior living communities options to reach consumers
Marketing professionals were challenged to do more with less last year – and that hasn’t changed in 2021. Many are trying to figure out how to fill their sales pipelines with prospective residents on a limited budget. In early 2020, when live events abruptly ended, creative marketers shifted from in-person educational seminars and community tours...
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