Category

Senior Living
Segmentation isn't new, but the extent we can segment is.
No two prospects are the same. Every senior living marketer knows that. Therefore, it makes no sense to keep sending the same generic emails and mail pieces to hundreds, if not thousands, of prospects – each with different motivations and needs. Thanks to technology, we can now do so much more with data segmentation. The...
To narrow down your prospect list to those qualified, use hyper-targeting and re-targeting.
How much do you know about hyper-targeting and re-targeting? If you are still spending massive amounts of money purchasing lists of names and addresses, odds are you’re getting a very low return on your investment. Without a much deeper set of information about the people who live at those addresses, you will end up spending...
Senior living budgets have been cut. Here's how to reach prospective residents with fewer dollars.
Valerie Whitman is the vice president of senior living at LeadingResponse. She has worked in the industry since 2004, and she knows her way around a budget. Valerie Whitman How is your marketing budget holding up? That might be a tough question to answer, since the pandemic has changed the game plan for so many...
Ever calculated your cost per lead? We do it for clients all the time. After a quarter-century in the client acquisition business, LeadingResponse has connected professional services providers across the country with millions of consumers. Let’s look at how cost per lead factors into long-term client value. Client valuations One of the nation’s biggest inbound...
direct mail marketing works
For many years, marketers relied heavily on direct mail. It was proven to generate leads and acquire new customers. But as more and more companies began doing business online, direct mail fell by the wayside. Today, this low-tech, yet effective, client acquisition tool is becoming popular all over again. Savvy professionals are combining direct mail...
The way we do business has changed forever. Many professionals have shifted to webinars and virtual meetings, which are proving to be as effective as live events. While it may seem old fashioned, there is still a benefit of getting your ads directly into the hands of your audience. Continue reading for our 5 Essential...
How Does a Business Owner Know When to Engage in Lead Generation?
How can you tell if you need to engage in lead generation? Most businesses must find leads in order to grow. Lead generation is marketing designed to capture the interest of your potential clients or customers. Its purpose is to nurture relationships with prospects until they’re ready to buy from you. Is what you’re doing...
Successful Senior Living
How can senior living facilities meet, nurture, and fulfill the needs of their prospective clients in this new normal? Learn what are the successful senior living facilities doing differently during the pandemic.
Woman worried over her investment and retirement funds
What prompts women to take control of their financial affairs, especially later in life? Two common triggers are the death of a spouse and divorce. The average American man will live to the age of 76, while the average woman in the U.S. will live to the age of 81, according to Time. Meanwhile, the...
Support 50 Legs Like many people, Valerie Whitman supports a charitable organization because it has helped someone close to her. That’s why on April 20, she will be one of a dozen people running in the 124th Boston Marathon to raise funds and awareness for 50Legs, a nonprofit founded in Clearwater, Fla., by Steve Chamberland,...
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