Caretakers, families, and loved ones deal with the pain of Alzheimer’s disease every day. And while there is no cure, the FDA has approved a new medication intended to slow its progression. But there are still a lot of unanswered questions.
At this moment, the senior living industry is grappling with the lowest occupancy rates in 50 years, according to Forbes. One factor is the pandemic, but there are others. In order to attract a senior living prospect, community operators and marketers must change their approach.
Actually, a smaller set of more highly qualified leads is a better bet. And yet, when it comes to measuring potential for future move-ins, there is a tendency to revert back to the numbers game mentality – throw as many leads into the top of the sales funnel as possible, and see what comes out the other end.
Multi-Touch Marketing Helps Senior Living Providers Generate More Move-Ins: As we enter the second half of 2021, the senior living industry is starting to recover from the effects of COVID-19. The past 15 months saw occupancy plummet as restrictions were put in place to prevent the spread of the virus.
According to industry publication McKnight’s Senior Living, availability is beginning to open up at residences as the COVID recovery continues. This means the time is now right for senior living live events.
There is encouraging news for LeadingResponse clients in New York and New Jersey who stopped hosting dinner seminars last year. The Wall Street Journal reports both states are removing capacity limits on restaurants and indoor dining May 19.