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Senior Living
The way we do business has changed forever. Many professionals have shifted to webinars and virtual meetings, which are proving to be as effective as live events. While it may seem old fashioned, there is still a benefit of getting your ads directly into the hands of your audience. Continue reading for our 5 Essential...
How Does a Business Owner Know When to Engage in Lead Generation?
How can you tell if you need to engage in lead generation? Most businesses must find leads in order to grow. Lead generation is marketing designed to capture the interest of your potential clients or customers. Its purpose is to nurture relationships with prospects until they’re ready to buy from you. Is what you’re doing...
Successful Senior Living
How can senior living facilities meet, nurture, and fulfill the needs of their prospective clients in this new normal? Learn what are the successful senior living facilities doing differently during the pandemic.
Support 50 Legs Like many people, Valerie Whitman supports a charitable organization because it has helped someone close to her. That’s why on April 20, she will be one of a dozen people running in the 124th Boston Marathon to raise funds and awareness for 50Legs, a nonprofit founded in Clearwater, Fla., by Steve Chamberland,...
Dinner Seminars Improve Client Acquisition
It’s time to rethink your client acquisition strategy. You know in hindsight which of your marketing tactics succeeded and which ones tanked in 2019. Therefore, now’s your chance to tweak your growth plan to achieve a greater return on your marketing dollars in 2020. So, whether you have used seminar presentations in the past to...
Hard Lessons in Marketing from Jorge Villar
Next year will mark a quarter-century since I launched my own client acquisition marketing business. Here is how a chance encounter set me on the path to entrepreneurship. After college, I had landed my first real sales job at a direct marketing company. In 1994, I was asked to speak at a Chamber of Commerce...
Financial Services Lead Generation, Direct & Digital Marketing, Consultation and Appointment Setting Services
A growing number of senior living professionals are dealing with lead generation challenges as a result of historically low occupancy rates. Not only are existing communities making improvements to stand out from their competitors, newcomers are entering the senior living space. For example, as Senior Housing News reports, Atlanta-based and privately-held Sterling Estates is building...
Today's active seniors expect more from senior living communities
Because of historically low occupancy rates, a growing number of senior living professionals are dealing with lead generation challenges. Not only are existing communities making improvements to stand out from their competitors, such as upgrading technology as HealthTech reports, newcomers are entering the senior living market. Therefore, if you follow the old playbook, expect the...
Middle-income seniors need housing
With over 10,000 people turning 65 every day, America is aging fast. Shifting demographics are also changing the face of who we are. These include race and ethnicity, lower marriage rates, fewer children, significant health issues, and less access to caregivers. As a result, more people will move to independent communities, assisted living facilities and...
Did your senior care referral service recently raise prices? You’re not the only one. Senior living care providers recently saw rates increase by 10% for communities and as much as 400% for in-home care providers. But as baby boomers retire, the senior care referral service market’s growing—so why are leads getting more expensive? Answer: They aren’t.
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