The Nationwide Leader in Consumer Seminar Marketing

In cooperation wIth

19 Million Leads

LeadingResponse has generated more than 19 million leads nationwide.

Seminar Success®

Direction for companies to consistently drive qualified prospects to their events.

Over 600,000 Dinner Events

We’ve marketed more than 600,000 individual dinner events nationwide.

Product or Service Name

The Most Consistent and Successful Event Marketing Program Out There

If your elective medical business needs a consistent, efficient way to bring in new clients during these uncertain times, partner with LeadingResponse. As the nation’s leader in new client acquisitions, LeadingResponse has 25 years of experience generating ideal prospects interested in large fee-based services. Currently, our digital and direct mail marketing channels deliver 100,000 highly motivated and prequalified prospects per month for our clients – or more than 19 million to date.

Digital Solutions

Direct Mail Solutions

Webinars

In today’s cutthroat environment, your business needs a proven way to grow market share and stay competitive. But traditional advertising channels like TV, radio and print are no longer the powerful prospecting tools they were just a few years ago. Today, the fastest and most effective way for you to engage with highly motivated potential clients is to meet them where they already live: online.

Still, managing various online marketing channels to peak efficiency can be difficult for many businesses. A better approach? Partner with LeadingResponse and let our digital marketing experts put these channels to work generating new clients for your business:

Need a proven way to connect with prospects most likely to benefit from your services? Americans age 50 and up check their mailboxes often — sometimes daily — and read what’s inside. So, if you’re a financial or estate planning professional, own an elective medical practice, or operate a senior living community, sending an invitation to an informational seminar is the perfect way to engage the best possible prospects.

In 1994, one of LeadingResponse’s founders created a mailer, then sent it to 5,000 people on an advisor’s prospect list. This one mailer generated 200 reservations, forcing that same advisor to hire two new employees just to manage RSVPs and coordinate four seminar events at a local restaurant. Another direct result of this unexpectedly successful marketing enterprise? LeadingResponse launched its direct seminar marketing concept the following year, in 1995.

WebinarConnect is an effective and efficient alternative to traditional seminars and workshops, using a cloud-based platform which allows your prospects to instantly join your webinar, regardless of location, without downloading any software.

LeadingResponse’s is a full package solution that handles everything for you – you just pick the date and time. We do the rest. You have the option of utilizing social media, email, display advertising, direct mail or a combination of these media to promote your webinar. Additionally, all materials will be customized with your branding including invites, landing page, registration page, etc.

Impress Your Prospects

Beautiful Event Communication

Digital Solutions
Direct Mail Solutions
Webinars
Facebook Ads
Facebook Ads
Landing Pages
Landing Pages
Book an Appointment Page
Appointment Page
Calendar
Calendar
Specific Ailment-Related

Regenerative Medical Campaigns

 
 
 
Webinars
Webinars
 
 
 
 

Get Started Today — Contact Us Today About Your Event

Best Practices for Your Events

One of key the things that separates LeadingResponse from all other, so-called, seminar-marketing companies is the consultation service we provide every financial advisor. You’ll receive guidance that is tailored to your unique business and that is founded on factual information from more than 600,000 seminar events.

1. DEVELOP YOUR IDEAL CLIENT PROFILE

Several factors are used to create your ideal client profile: The products you offer, the services you provide, the geographic area you serve – or want to target (Zip codes, counties, cities, etc.), and the demographic make-up of your ideal prospects: Age range, household income, income producing assets, home ownership – just to name a few.

2. PROVIDE A COMPREHENSIVE MARKET ANALYSIS

Now that we know your ideal client profile, we’ll create a comprehensive analysis of the geographic market area you want to focus on. This report includes:

+ A population density map of your prospects
+ A breakout, by zip code, of the number of prospects in your market
+ Key demographic data about your market and prospects
+ A list of best-performing seminar venues by accessing a proprietary database of more than 10,000 locations across the US, all of which have been previously used for hosting events.
+ A strategic marketing plan based on your prospecting and sales goals

3. FIND AND RESVERVE THE IDEAL RESTAURANT

Your venue is a critical component of the success of your events. It needs to be convenient to get to, have a private function room and positioned to attract the type of prospects you wish to become clients. (Millionaires like Ruth’s Chris much more than Red Lobster!) Your starting times are also important. If targeting ages 60+, 4:30 is a good start time so hold at least 1 event at that time. For ages 50+, 6:30 is ideal. It is difficult to attract a prospect in their 50’s who most likely will be working at 4:30 to attend your event. Your LeadingResponse consultant can help you with restaurant selection and logistics of setting up your events.

Contact Us

Call Or Email Your LeadingResponse Expert

Marketing Consultant

John McCloskey
(813) 885-8270

JOHN.MCCLOSKEY@LEADINGRESPONSE.COM

 

Project Manager

Crystal Egan
(813) 885-8257
CRYSTAL.EGAN@RME360.COM

Checklist for a Successful Event

1. FOR ANY EVENT

Arrive on time. Your prospects should see that you are prepared and available when they walk through the door. Be well-groomed. Your attire and attention to detail will support the image that you care about your prospects and their needs and that you are an expert in your industry.

Establish your credibility. In addition to your attire, your behavior before, during and after your event will show your prospects that you are a consummate professional and deserve to be trusted.

Make your prospects comfortable. Your location choice should have ample seating, access for prospects who may be disabled and should be clean and well-maintained.

Keep your discussion concise and simple. Don’t overload your prospects with information; instead, provide them with key points and use their questions about those points to delve deeper into conversations.

Send thank you cards. This is a simple way to show your prospects that you appreciate their time.

2. FOR SEMINAR EVENTS

Remember the little things; they matter. Do you have a seating arrangement that will allow latecomers to take their seat without making them uncomfortable? Did you plan for breaks in your presentation? Are there meal options for prospects with a variety of dietary needs?

Make sure your presentation materials and equipment are in place and working. This speaks to your credibility and your ability to manage.

Have staff available to assist you. While some tasks can be delegated, others should not. Getting water or refreshments for prospects is something staff can manage, but welcoming prospects and introducing them to each other before the seminar begins is something you should manage.

Ask prospects to evaluate your presentation. Use simple evaluation forms in the information packets you hand out and leave time at the end of the seminar for prospects to fill them out. You’ll need the information they leave to follow up with them.
Follow up with each prospect. Contact those who attended and inquire about their short-term and long-term needs. Contact those who reserved a spot but did not show and invite them to future events.

3. FOR ONE-ON-ONE APPOINTMENTS

Make courtesy reminder calls. Call your prospects one to two days prior to the appointment to remind them of the upcoming date / time / location and confirm directions. These courtesy calls will help you begin to build relationships with your attendees as well as minimize your attendance drop-off rate.

Be personable. Prospects will respond to your charisma and will feel as if they can share with you. Listen. Prospects are more likely to engage with you during a one-on-one appointment, which means you have the opportunity to listen to their needs and build relationships.

Offer something of value. This could be anything from a report on a final arrangements planning concern the prospect has, a book or newsletter you have written or a gift card.

Ask about their primary concerns. Provide practical information on how you can address those concerns.

Close on a positive note. Be assertive and confident as you end the appointment while you remind your prospects why your services and products are the best to manage their final arrangements concerns.

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