Why Law Firms Should Target Bilingual Hispanics and Spanish Speakers

America’s Hispanic population is primarily bilingual and has a combined purchasing power of $1.7 trillion. According to Harvard University’s Instituto Cervantes survey, Spanish is the most-spoken non-English language in the United States. About 61 million U.S. residents identify as Hispanic.

Workers’ Compensation Lawyers Search Trends in 2020

We recently analyzed the internet search term “workers compensation lawyers near me” to see how it’s performing right now. The popularity of this phrase has waxed and waned over the past several weeks. According to Google Trends,...

Attorneys Prevail in Over 80% of VA Disability Appeals Cases

The Department of Veterans Affairs (VA) doesn’t always give disabled vets their rightfully owed VA disability benefits. Unfortunately, it happens more often than you might realize, leaving VA disability appeals as the only option for many disabled vets. The...

Does Your Firm Have a Marketing Automation Strategy?

When it comes to marketing your firm, old-school ad agencies as seen in Mad Men no longer set the tone. You don’t need to hire 10 Don Drapers to effectively promote your services — even if it sounds appealing. These days, the industry buzz is all about setting up your...

Referral Program May Help Your Firm Sign More Auto Accident Cases

When it comes to client acquisitions, it’s nearly impossible to overstate how valuable a referral program is for law firms. After all, a lead that comes from another law firm’s ready to retain counsel. If your firm doesn’t already have a referral program in place,...