Attorney vs Lawyer: Which SEO Term Drives More Online Searches?

Attorney vs lawyer: Which word do most people use when they’re searching for legal representation online? It’s crucial to know the difference if your marketing efforts don’t produce enough clients. If you’re not sure whether local prospects can easily find your...

How to Convert Leads Into Clients, According to Science

Wish there was a scientific formula that explained how to convert leads into actual paying clients? Good news: there is! The catch is this: it’s not just one specific process. In fact, there are several scientifically sound techniques showing how to convert leads...

September Featured Client Attorney Spotlight: Tabak Law

We were first introduced to Fred Tabak while attending the 2011 Spring NOSSCR conference. Tabak Law then joined LeadingResponse’s SSD program, purchasing 100 leads in the state of Wisconsin per month. In the seven years since our companies first started working...

Will Facebook Ad Policy Changes Impact Lawyers?

Facebook ad policy updates announced this year aim to make electoral campaigns and political advertising more transparent. The latest Facebook ad policy updates also mentioned “issue ads” — but what, exactly, are they? While most believe the new policy...

3 Social Media Challenges for Law Firm Marketing

If you’re using social media channels to market your legal practice, you’re certainly not alone. Nearly everybody in the industry uses social media marketing now, according to the Attorney at Work Social Media Marketing Survey. In fact, 96% of lawyers surveyed are...