When it comes to client acquisitions, it’s nearly impossible to overstate how valuable a referral program is for law firms. After all, a lead that comes from another law firm’s ready to retain counsel. If your firm doesn’t already have a referral program in place, you’re missing out on a powerful client acquisition technique.
So maybe you’ve tried hiring a third-party lead generation service in the past for sourcing new auto accident leads. This process can be tricky; with the wrong partner, your firm might get lost in the crowd or deluged with low-quality leads that simply won’t convert.