COVID-19 forced many business-to-business companies to shift from storefront operations to online customer service and sales this year. Successful ones underwent digital transformation to adapt to the changed environment and connect with consumers. The customer solutions team at Google believes this new way of operating will continue after the pandemic ends. They say companies are...

To say that 2020 has been a crazy year is an understatement. The coronavirus has affected just about every aspect of our lives, including business to business (B2B) technology, advertising and marketing. B2B Digital Spend Is Up According to Google, as of September, total B2B advertising saw a year-over-year decline of 9.6%. However, B2B digital...