Tag

client lead generation
mass tort leads
Because mass tort litigation is incredibly lucrative, delivering billions of dollars in restitution to victims through pre-trial settlements and favorable jury verdicts, law firms spend enormous sums advertising for clients for lawsuits against the makers of defective drugs and faulty consumer products. A Reuters report in July noted that law firms escalated their TV ad...
workers compensation lawyer
We recently analyzed the internet search term “workers compensation lawyers near me” to see how it’s performing right now. The popularity of this phrase has waxed and waned over the past several weeks. According to Google Trends, “workers’ compensation lawyer” peaked on Dec. 6 and again between Jan. 12 – 18. Because this search term...
VA disability appeals
The Department of Veterans Affairs (VA) doesn’t always give disabled vets their rightfully owed VA disability benefits. Unfortunately, it happens more often than you might realize, leaving VA disability appeals as the only option for many disabled vets. The Department of Veterans Affairs has mistakenly withheld millions of dollars in disability benefits from eligible disabled...
debt relief
Google Trends shows “debt relief” is both a popular search term and topic right now. Today, we’ll explain how you can use this info to grow your debt-related business. We’ll also examine how machine learning can cut average AdWords cost for finance-related terms almost in half. Learn where people are most interested in debt relief...
negative SEO tactics
If you generate leads from people who visit your company’s website, you’re probably familiar with SEO — which stands for Search Engine Optimization. The problem is, the SEO tactics that work today won’t work tomorrow (and vice versa). In fact, SEO efforts that worked well as recently as 2015 may prove completely ineffective in 2019....
marketing automation strategy
When it comes to marketing your firm, old-school ad agencies as seen in Mad Men no longer set the tone. You don’t need to hire 10 Don Drapers to effectively promote your services — even if it sounds appealing. These days, the industry buzz is all about setting up your marketing automation strategy. That’s right:...
referral program
When it comes to client acquisitions, it’s nearly impossible to overstate how valuable a referral program is for law firms. After all, a lead that comes from another law firm’s ready to retain counsel. If your firm doesn’t already have a referral program in place, you’re missing out on a powerful client acquisition technique.
Lead nurturing
If every prospect that discovers your firm immediately converted, mass tort lawyers wouldn’t run expensive TV commercials anymore. Unfortunately, this just isn’t how real life works. A more realistic conversion scenario involves multiple “touch points” before any prospect becomes your signed client. Lead nurturing means offering prospects things they value and education about your services...
law firm marketing trends
What separates successful law firms from those struggling to retain clients and grow revenue each year? Well, it’s not magic — solid law firm marketing is what drives the strongest results. Many smaller firms and solo practices fail to attract new clients because their business development efforts aren’t effective. Bigger practices may waste time on...
digital marketing terms
The tools of the marketing trade evolve quickly — particularly when it comes to selling your services online. Today, there’s no faster, easier or more cost-efficient way to connect with potential clients than through the internet. First, you must learn which tools will best help you do that — and the lingo that goes along...
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