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digital marketing
How iOS 14 upgrade will affect marketing
Digital marketers are apprehensive about the recent rollout of iOS 14. Part of the new update impacts a user’s data tracking permission. While many individuals approve of this change, marketers and businesses are concerned that Facebook ads, which rely on this information, won’t perform as well.   What is the new iOS update all about?...
Physicians, Here Are Two Benefits to Hosting Live Events
One year after the coronavirus pandemic closed medical centers and offices across the country, some practitioners have opened their doors and cautiously resumed welcoming patients. However, many older consumers have still not rescheduled hip and knee replacement surgeries, dental and cosmetic procedures, and more. The CovidSurg Collaborative modeling study published by the British Journal of...
Companies Embracing Digital Transformation to Meet Consumers Where They Shop
COVID-19 forced many business-to-business companies to shift from storefront operations to online customer service and sales this year. Successful ones underwent digital transformation to adapt to the changed environment and connect with consumers. The customer solutions team at Google believes this new way of operating will continue after the pandemic ends. They say companies are...
Online Marketing Tools For Law Firms
Last year, the American Bar Association sent the Marketing & Communication portion of its annual Legal Technology Survey Report to over 10,700 lawyers at firms large and small. According to the ABA website, the 2019 survey results show lawyers are not taking an intentional approach to marketing, especially online marketing. Rather, the association says, they appear to be guilty...

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