Even as vaccines become widely available and practices reopen to full capacity, the way healthcare is delivered has permanently changed. In addition, people now view and approach health and wellness differently than they did pre-COVID.
Today, using social media to promote your health and wellness practice is a must. If you’re not connecting with prospective patients on social media, you’re probably losing business to competitors who do. And if you already have an online presence, there is always room for improvement.
Consider these facts: nearly 70% of doctors use social media for business, according to the Wisconsin Healthcare Public Relations & Marketing Society. Meanwhile, the National Center for Biotechnology Information reports 41% of healthcare consumers use social media to choose providers.