When consumers begin researching non-emergency medical care options, the first place many look is the internet. In addition to testimonials from patients on your website, they’re likely to find feedback from patients on social platforms and healthcare review sites. They say you never get a second chance to make a first impression. With that in...

While LeadingResponse faced enormous marketing challenges in 2020, it wasn’t the first time we’ve navigated market fluctuations and downturns. We quickly charted a new course to ensure our financial advisor clients connected with their future clients. The rise of the prospecting webinar Early last year, when the coronavirus outbreak put a stop to live events,...

Most of the folks visiting your website are local consumers researching the senior living options in your city or region. Some of them could very well be future residents of your community. The problem is, you cannot determine their potential until you learn who they are. But it’s easy to identify your website visitors with...

In the beginning of 2020, it was pretty much business as usual for senior living marketers. Onsite events and community tours encouraged visits from prospective residents and family members. The prospect’s journey was well established. Now, we must meet our prospects where they are today. The good news is that, according to a recent LeadingResponse...

Last year was one for the record books. For law firms in particular, it was a time of upheaval and adjustment. But 2020 is now history, and attorneys must forge ahead into 2021 with a caseload growth plan. How will you market your practice in the new year? If you’ve yet to take the time...

Generating prospective clients is an incredibly time-consuming and costly task for smaller law firms and solo practitioners. But if your intake process doesn’t convert those prospects into signed cases, you’re leaving money on the table every month. According to Altman Weil’s Law Firms in Transition 2020 survey, more than one in three firms today (33.5%)...

At last, 2020 is over. Now, you can look forward to the future. Have you made a marketing plan for growing occupancy at your senior living community? If not, it’s time to tackle this project. Of course, you’d like to keep your lead generation pipeline filled with viable candidates. So we’ve assembled some tips and...

A difficult year is now behind us. It’s time to take what you learned in 2020 to kick start financial firm growth in 2021. If you’re like most advisors, your goal is to book more appointments with prospective clients this year and grow your financial firm. The following tips and tactics will help you get...

Last year, LeadingResponse faced a huge challenge: how to effectively market financial advisor clients to consumers who could benefit from their services. Through trial and error, our team discovered how to attract an unusually high percentage of prospects to online educational webinars. Specifically, they achieved a minimum 90% attendance rate. A New Process Is Born...

Webinars and seminars are a great way to educate prospects about your practice and prompt them to become patients. While marketing will help increase event attendance, there is no better ambassador for a physician than a satisfied patient. But how do you work their positive experiences into your marketing efforts? Here are ways happy patients...