Google Trends shows “debt relief” is both a popular search term and topic right now. Today, we’ll explain how you can use this info to grow your debt-related business. We’ll also examine how machine learning can cut average AdWords cost for finance-related terms almost in half. Learn where people are most interested in debt relief...
If you generate leads from people who visit your company’s website, you’re probably familiar with SEO — which stands for Search Engine Optimization. The problem is, the SEO tactics that work today won’t work tomorrow (and vice versa). In fact, SEO efforts that worked well as recently as 2015 may prove completely ineffective in 2019....
When it comes to marketing your firm, old-school ad agencies as seen in Mad Men no longer set the tone. You don’t need to hire 10 Don Drapers to effectively promote your services — even if it sounds appealing. These days, the industry buzz is all about setting up your marketing automation strategy. That’s right:...
When it comes to client acquisitions, it’s nearly impossible to overstate how valuable a referral program is for law firms. After all, a lead that comes from another law firm’s ready to retain counsel. If your firm doesn’t already have a referral program in place, you’re missing out on a powerful client acquisition technique.
If every prospect that discovers your firm immediately converted, mass tort lawyers wouldn’t run expensive TV commercials anymore. Unfortunately, this just isn’t how real life works. A more realistic conversion scenario involves multiple “touch points” before any prospect becomes your signed client. Lead nurturing means offering prospects things they value and education about your services...
What separates successful law firms from those struggling to retain clients and grow revenue each year? Well, it’s not magic — solid law firm marketing is what drives the strongest results. Many smaller firms and solo practices fail to attract new clients because their business development efforts aren’t effective. Bigger practices may waste time on...
The tools of the marketing trade evolve quickly — particularly when it comes to selling your services online. Today, there’s no faster, easier or more cost-efficient way to connect with potential clients than through the internet. First, you must learn which tools will best help you do that — and the lingo that goes along...
The Mass Torts Made Perfect (MTMP) conference in Las Vegas highlighted two litigation opportunities trending this fall: valsartan and gadolinium. Learn more about these promising new torts and other sessions that left conference attendees feeling energized in our summary below.
Small firms and solo attorneys face many challenges in today’s legal market — especially when it comes to acquiring new clients. According to the 2017 Thomson Reuters small law firms survey, 70% said they spend too much time on administrative tasks. Despite this, 81% of respondents also said they won’t do anything to address the...
Attorney vs lawyer: Which word do most people use when they’re searching for legal representation online? It’s crucial to know the difference if your marketing efforts don’t produce enough clients. If you’re not sure whether local prospects can easily find your firm online, check local Google Search Trends data.
