America’s Hispanic population is primarily bilingual and has a combined purchasing power of $1.7 trillion. According to Harvard University’s Instituto Cervantes survey, Spanish is the most-spoken non-English language in the United States. About 61 million U.S. residents identify as Hispanic. Targeting Spanish speakers and bilingual Hispanic prospects can help your firm rise above the competition...

Wondering where your next signed retainer will come from? That person is likely typing “(practice area) + lawyer near me” into their smartphone’s web browser right now. Law firms often rely on traditional advertising to bring in new clients, including print and TV commercials. While those marketing channels can raise your firm’s brand awareness, they’re...

Now that 2020 is at last in our rearview mirror, we can turn our collective attention to the road ahead. LeadingResponse has identified three emerging legal industry trends that we believe will shape law practices over the next 12 months. 1. Technology Upgrades Before COVID-19 drove legal professionals out of office buildings and courtrooms and...