Facebook Advertising for Lawyers: Steps for Success

Facebook is the leading social media platform – by far – with over 2.8 billion monthly active users. That’s why over 3 million businesses actively advertise their products and services on Facebook. But what about legal firms? Is there a way to promote your services to...

3 Types of Medical Malpractice Cases Expected to Expand This Year

Some trends were already becoming clear as we entered the second quarter of 2021. According to Independent Agent magazine, medical malpractice insurance rates are increasing by 10%, on average. They attribute this spike in part to larger payouts for claims and growing legal defense costs.

Why Law Firms Should Target Bilingual Hispanics and Spanish Speakers

America’s Hispanic population is primarily bilingual and has a combined purchasing power of $1.7 trillion. According to Harvard University’s Instituto Cervantes survey, Spanish is the most-spoken non-English language in the United States. About 61 million U.S. residents identify as Hispanic.

Traditional Advertising Vs. Digital: Are Your Clients Too Costly?

Wondering where your next signed retainer will come from? That person is likely typing “(practice area) + lawyer near me” into their smartphone’s web browser right now. Law firms often rely on traditional advertising to bring in new clients, including print and TV commercials.

3 Legal Industry Trends to Watch in 2021

Now that 2020 is at last in our rearview mirror, we can turn our collective attention to the road ahead. LeadingResponse has identified three emerging legal industry trends that we believe will shape law practices over the next 12 months. 1. Technology Upgrades Before...