Facebook Advertising for Lawyers: Steps for Success

Facebook is the leading social media platform – by far – with over 2.8 billion monthly active users. That’s why over 3 million businesses actively advertise their products and services on Facebook. But what about legal firms? Is there a way to promote your services to...

Why Law Firms Should Target Bilingual Hispanics and Spanish Speakers

America’s Hispanic population is primarily bilingual and has a combined purchasing power of $1.7 trillion. According to Harvard University’s Instituto Cervantes survey, Spanish is the most-spoken non-English language in the United States. About 61 million U.S. residents identify as Hispanic.

Traditional Advertising Vs. Digital: Are Your Clients Too Costly?

Wondering where your next signed retainer will come from? That person is likely typing “(practice area) + lawyer near me” into their smartphone’s web browser right now. Law firms often rely on traditional advertising to bring in new clients, including print and TV commercials.