Tag

legal marketing
workers compensation lawyer
We recently analyzed the internet search term “workers compensation lawyers near me” to see how it’s performing right now. The popularity of this phrase has waxed and waned over the past several weeks. According to Google Trends, “workers’ compensation lawyer” peaked on Dec. 6 and again between Jan. 12 – 18. Because this search term...
marketing automation strategy
When it comes to marketing your firm, old-school ad agencies as seen in Mad Men no longer set the tone. You don’t need to hire 10 Don Drapers to effectively promote your services — even if it sounds appealing. These days, the industry buzz is all about setting up your marketing automation strategy. That’s right:...
referral program
When it comes to client acquisitions, it’s nearly impossible to overstate how valuable a referral program is for law firms. After all, a lead that comes from another law firm’s ready to retain counsel. If your firm doesn’t already have a referral program in place, you’re missing out on a powerful client acquisition technique.
Lead nurturing
If every prospect that discovers your firm immediately converted, mass tort lawyers wouldn’t run expensive TV commercials anymore. Unfortunately, this just isn’t how real life works. A more realistic conversion scenario involves multiple “touch points” before any prospect becomes your signed client. Lead nurturing means offering prospects things they value and education about your services...
law firm marketing trends
What separates successful law firms from those struggling to retain clients and grow revenue each year? Well, it’s not magic — solid law firm marketing is what drives the strongest results. Many smaller firms and solo practices fail to attract new clients because their business development efforts aren’t effective. Bigger practices may waste time on...
digital marketing terms
The tools of the marketing trade evolve quickly — particularly when it comes to selling your services online. Today, there’s no faster, easier or more cost-efficient way to connect with potential clients than through the internet. First, you must learn which tools will best help you do that — and the lingo that goes along...
MTMP Fall 2018 conference
The Mass Torts Made Perfect (MTMP) conference in Las Vegas highlighted two litigation opportunities trending this fall: valsartan and gadolinium. Learn more about these promising new torts and other sessions that left conference attendees feeling energized in our summary below.
administrative tasks
Small firms and solo attorneys face many challenges in today’s legal market — especially when it comes to acquiring new clients. According to the 2017 Thomson Reuters small law firms survey, 70% said they spend too much time on administrative tasks. Despite this, 81% of respondents also said they won’t do anything to address the...
Attorney vs Lawyer
Attorney vs lawyer: Which word do most people use when they’re searching for legal representation online? It’s crucial to know the difference if your marketing efforts don’t produce enough clients. If you’re not sure whether local prospects can easily find your firm online, check local Google Search Trends data.
how to convert leads into clients with science
Wish there was a scientific formula that explained how to convert leads into actual paying clients? Good news: there is! The catch is this: it’s not just one specific process. In fact, there are several scientifically sound techniques showing how to convert leads consistently. Below, we’ll explain how to convert your most valuable leads into...
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