Tag

legal marketing
What Is Your Intake Process, and Is It Working for You?
Generating prospective clients is an incredibly time-consuming and costly task for smaller law firms and solo practitioners. But if your intake process doesn’t convert those prospects into signed cases, you’re leaving money on the table every month. According to Altman Weil’s Law Firms in Transition 2020 survey, more than one in three firms today (33.5%)...
Attorneys will use social media more in 2021
Now that 2020 is at last in our rearview mirror, we can turn our collective attention to the road ahead. LeadingResponse has identified three emerging legal industry trends that we believe will shape law practices over the next 12 months. 1. Technology Upgrades Before COVID-19 drove legal professionals out of office buildings and courtrooms and...
Take these 5 steps to create a law firm marketing plan
New clients are the lifeblood of a thriving law practice. When you’re busy overseeing day-to-day operations and working with existing clients, though, finding the time to prospect for new ones can be challenging. However, it’s a must if you want to grow your practice and increase your revenue. If you put a legal marketing strategy...
Legal paperwork
By conservative estimates, mass tort cases are filed on behalf of millions of people each year. Defective products usually result in serious injury or death. While most of these cases involve pharmaceutical or medical device companies, they also stem from employment claims, mass transit crashes, asbestos exposure, and more. While it’s not always the case,...
The Legal Marketing Association/Bloomberg Law 2018 joint study, “Where Are We Now? Revealing the Latest Trends In Legal Marketing and Business Development” shows lawyers simply don’t have enough time for business development tasks that generate legal leads (83%). Since legal leads are crucial for increasing revenue and clientele, how can busy lawyers stay competitive? Here...
Potential legal clients are everywhere, including at the courthouse
Whether you go to work for a large firm or a boutique practice or hang your shingle as a solo attorney, clients are the fuel to propel your career forward. Even when we’re not in the midst of a pandemic, finding clients takes time. If you keep the following three things in mind as you’re...
workers compensation lawyer
We recently analyzed the internet search term “workers compensation lawyers near me” to see how it’s performing right now. The popularity of this phrase has waxed and waned over the past several weeks. According to Google Trends, “workers’ compensation lawyer” peaked on Dec. 6 and again between Jan. 12 – 18. Because this search term...
marketing automation strategy
When it comes to marketing your firm, old-school ad agencies as seen in Mad Men no longer set the tone. You don’t need to hire 10 Don Drapers to effectively promote your services — even if it sounds appealing. These days, the industry buzz is all about setting up your marketing automation strategy. That’s right:...
referral program
When it comes to client acquisitions, it’s nearly impossible to overstate how valuable a referral program is for law firms. After all, a lead that comes from another law firm’s ready to retain counsel. If your firm doesn’t already have a referral program in place, you’re missing out on a powerful client acquisition technique.
Lead nurturing
If every prospect that discovers your firm immediately converted, mass tort lawyers wouldn’t run expensive TV commercials anymore. Unfortunately, this just isn’t how real life works. A more realistic conversion scenario involves multiple “touch points” before any prospect becomes your signed client. Lead nurturing means offering prospects things they value and education about your services...
1 2 3 4

Request a Free Consultation

Recent Articles

Big results can happen when you make minor adjustments to your practice budget
How to Get Big Results From Small Adjustments to Your Practice Budget
March 5, 2021
Woman worried over her investment and retirement funds
A Growing Number of Women Are Managing Their Finances. Are You Overlooking Them?
March 1, 2021
Agile Marketing
The Must-Have Ingredient for 2021 – Agile Marketing
February 23, 2021