Tag

legal marketing
law firm marketing blog
Most lawyers have compelling information potential clients want — which is why law firm marketing efforts today usually include blog content. And a law firm marketing blog seems like a satisfying and effective lead-generation tool that costs only time to produce. But is it?
workers compensation lawyer
According to Google Trends, “workers compensation lawyer” searches have remained consistently near the highest possible interest level since March 2017. If you’re looking for workers’ comp leads, we rank each U.S. state below from highest to lowest search volume. In addition, you’ll find the highest and lowest-ranking search terms related to “workers compensation lawyer” for...
Marketing services, lead generation and more
The internet is a wondrous thing for determined marketers. But due to its ever-changing nature, ads that worked like a charm last quarter could fall completely flat next month. If your marketing dollars aren’t bringing in enough clients, spending even more money isn’t necessarily going to solve your problem. That’s especially true in over-saturated markets...
Mass tort cases
If you missed the record-breaking talc verdict against Johnson & Johnson on August 21, a California jury awarded $417 million. Eva Echeverria, who was diagnosed with ovarian cancer in 2007, won $70 million in compensatory and $347 in punitive damages. While mass tort cases like Echeverria’s help victims get justice for their injuries, they also...
law firms outsource marketing needs
Until fairly recently, many U.S. law firms used in-house marketing staff to help bring in new clientele. Larger law firms sometimes included a full marketing department, while smaller ones tasked existing employees with sourcing new legal leads.
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