After in-person events and visits to brick and mortar businesses were no longer an option, older Americans began relying on online communications to connect with product and service providers. This opened the door for advisors to employ digital resources to generate leads and acquire new clients.
Wondering where your next signed retainer will come from? That person is likely typing “(practice area) + lawyer near me” into their smartphone’s web browser right now. Law firms often rely on traditional advertising to bring in new clients, including print and TV commercials.
What a year this has been. Unexpected events have turned companies on their heads, and businesses worldwide are trying to figure out how to adjust. This week’s Think with Google article, “Agility is a Superpower that Goes Beyond Digital Transformation,” points out that an agile marketing team is what organizations need in 2021.