Marketing Strategies for Awareness and Problem Recognition

In our last blog, How to Eliminate Fear and Encourage Consumers to Act, we covered how most Americans struggle with financial illiteracy and anxiety over money. The best way to overcome consumers’ fear of financial decision-making is to engage and educate them....

Responder Data Critical to Online Event Marketing Success

After in-person events and visits to brick and mortar businesses were no longer an option, older Americans began relying on online communications to connect with product and service providers. This opened the door for advisors to employ digital resources to generate leads and acquire new clients.

Traditional Advertising Vs. Digital: Are Your Clients Too Costly?

Wondering where your next signed retainer will come from? That person is likely typing “(practice area) + lawyer near me” into their smartphone’s web browser right now. Law firms often rely on traditional advertising to bring in new clients, including print and TV commercials.

The Must-Have Ingredient for 2021 – Agile Marketing

What a year this has been. Unexpected events have turned companies on their heads, and businesses worldwide are trying to figure out how to adjust. This week’s Think with Google article, “Agility is a Superpower that Goes Beyond Digital Transformation,” points out that an agile marketing team is what organizations need in 2021.

Medical Marketing – Getting the Support Your Practice Needs

It’s been a rough year for medical, dental, and elective care practices. Across the U.S., offices are struggling due to the pandemic. Practices are experiencing closures, reduced capacity, limited patient visits, and difficulty meeting prospective patients...