5 Steps to Develop a Law Firm Marketing Plan

New clients are the lifeblood of a thriving law practice. When you’re busy overseeing day-to-day operations and working with existing clients, though, finding the time to prospect for new ones can be challenging. However, it’s a must if you want to grow your practice...

3 Things Law Firms Should Know About Finding Clients

Whether you go to work for a large firm or a boutique practice or hang your shingle as a solo attorney, clients are the fuel to propel your career forward. Even when we’re not in the midst of a pandemic, finding clients takes time. If you keep the following three...

Senior Living Budget Cut? Don’t Get Mad, Get Smarter!

Valerie Whitman is the vice president of senior living at LeadingResponse. She has worked in the industry since 2004, and she knows her way around a budget. Valerie Whitman How is your marketing budget holding up? That might be a tough question to answer, since the...

Advisors: Follow These 7 Steps to Cultivate Younger Clients

If you’re like most advisors, you focus on Americans age 55 and up. That’s because this group makes important money decisions for themselves and others. It’s one reason product solutions offered by the financial services industry tend to target people...