Next year will mark a quarter-century since I launched my own client acquisition marketing business. Here is how a chance encounter set me on the path to entrepreneurship. After college, I had landed my first real sales job at a direct marketing company. In 1994, I was asked to speak at a Chamber of Commerce...

Nearly 25 years, 1,000,000 direct marketing campaigns and 22 million prospects later, my early belief that consumers prefer meeting face-to-face when it comes to making important life decisions, like planning for retirement, still holds up. The reason people respond to direct mail remains the same. In fact, we’ve validated it over and over again with...

As we speak, the global regenerative medical and stem cell therapy market is exploding. In fact, a Grand View Research report notes over $170 billion will be spent in the United States and overseas by 2020. Did you know dinner seminars attract large fee-for-service clients to elective medical practices? Your competitors are using them to...