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senior living marketing
To narrow down your prospect list to those qualified, use hyper-targeting and re-targeting.
How much do you know about hyper-targeting and re-targeting? If you are still spending massive amounts of money purchasing lists of names and addresses, odds are you’re getting a very low return on your investment. Without a much deeper set of information about the people who live at those addresses, you will end up spending...
Senior living budgets have been cut. Here's how to reach prospective residents with fewer dollars.
Valerie Whitman is the vice president of senior living at LeadingResponse. She has worked in the industry since 2004, and she knows her way around a budget. Valerie Whitman How is your marketing budget holding up? That might be a tough question to answer, since the pandemic has changed the game plan for so many...
Successful Senior Living
How can senior living facilities meet, nurture, and fulfill the needs of their prospective clients in this new normal? Learn what are the successful senior living facilities doing differently during the pandemic.
Did your senior care referral service recently raise prices? You’re not the only one. Senior living care providers recently saw rates increase by 10% for communities and as much as 400% for in-home care providers. But as baby boomers retire, the senior care referral service market’s growing—so why are leads getting more expensive? Answer: They aren’t.

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