Are you a senior living marketer wondering how many potential residents are skimming your website, but not asking for more info? If so, you’re far from alone. Because they’re browsing your site, you know visitors are exploring the various senior living options available in the area. To capture the most promising leads, LeadingResponse developed a...
We’ve just closed the book on the first three months of the year. If you created and executed a marketing plan in Q1, you should have some data reflecting its impact. While businesses are still being affected by COVID-19, the end of the pandemic is on the horizon. However, we have no way of knowing...
One year after COVID-19 upended everyone’s lives, a growing number of older Americans have been vaccinated or are scheduling their shots. At the same time, pandemic restrictions are being lifted in many areas. So, where do senior living professionals go from here? We investigated and identified three unmistakable senior living trends we feel will affect...
Most senior living marketers would agree that we are all happy to say goodbye to 2020. By now, you have your 2021 budgets in gear and probably even have some programs rolling out. If you’re smart, however, you have included room for some tweaks and budget adjustments along the way. Because this year, you’re going...
Marketing professionals were challenged to do more with less last year – and that hasn’t changed in 2021. Many are trying to figure out how to fill their sales pipelines with prospective residents on a limited budget. In early 2020, when live events abruptly ended, creative marketers shifted from in-person educational seminars and community tours...
Most of the folks visiting your website are local consumers researching the senior living options in your city or region. Some of them could very well be future residents of your community. The problem is, you cannot determine their potential until you learn who they are. But it’s easy to identify your website visitors with...
In the beginning of 2020, it was pretty much business as usual for senior living marketers. Onsite events and community tours encouraged visits from prospective residents and family members. The prospect’s journey was well established. Now, we must meet our prospects where they are today. The good news is that, according to a recent LeadingResponse...
How much do you know about hyper-targeting and re-targeting? If you are still spending massive amounts of money purchasing lists of names and addresses, odds are you’re getting a very low return on your investment. Without a much deeper set of information about the people who live at those addresses, you will end up spending...
Valerie Whitman is the vice president of senior living at LeadingResponse. She has worked in the industry since 2004, and she knows her way around a budget. Valerie Whitman How is your marketing budget holding up? That might be a tough question to answer, since the pandemic has changed the game plan for so many...
How can senior living facilities meet, nurture, and fulfill the needs of their prospective clients in this new normal? Learn what are the successful senior living facilities doing differently during the pandemic.
