While LeadingResponse faced enormous marketing challenges in 2020, it wasn’t the first time we’ve navigated market fluctuations and downturns. We quickly charted a new course to ensure our financial advisor clients connected with their future clients. The rise of the prospecting webinar Early last year, when the coronavirus outbreak put a stop to live events,...
Nearly a year has passed since the COVID-19 pandemic severely restricted, or shut down completely, businesses across the country. The coronavirus has forever altered how senior living operators approach prospective residents of their communities. One revelation during this time, is that virtual marketing strategies can successfully reach prospective residents and their families. Virtual marketing insights...
Last year, LeadingResponse faced a huge challenge: how to effectively market financial advisor clients to consumers who could benefit from their services. Through trial and error, our team discovered how to attract an unusually high percentage of prospects to online educational webinars. Specifically, they achieved a minimum 90% attendance rate. A New Process Is Born...
The way we do business has changed forever. Many professionals have shifted to webinars and virtual meetings, which are proving to be as effective as live events. While it may seem old fashioned, there is still a benefit of getting your ads directly into the hands of your audience. Continue reading for our 5 Essential...
Ryan VanSickle is the Director of Advisor Development at LeadingResponse. He’s seen his share of webinar mistakes. Funny How Things Work – Or Don’t While webinar mishaps are inevitable, some are preventable. Here are two quick blooper-reel stories from the trenches. I’ll refrain from mentioning any names, so don’t worry (you know who you are)....
Ryan VanSickle is the Director of Advisor Development at LeadingResponse. He joined the company in 2009. Since the coronavirus pandemic swept the country in mid-March, most days have felt a lot like an episode of The Twilight Zone. Ryan VanSickle Toilet paper, once a humble necessity, has flown off shelves like Tickle Me Elmo dolls...
