Leveraging Technology and Expertise to Target Qualified Prospects in the Consumer Journey

Consumer Activation Engine

Our Consumer Activation Engine connects the right leads to the right client, activating opportunities for optimization while driving our daily goals. The system can facilitate complex workflows that filter leads by client-specific qualifications and/or personas and then deliver those leads in real-time, without exceeding client set daily/weekly/monthly caps, to the clients’ CRM system. As all marketers know, the secret of success is A/B testing. You can never test enough. Our system has built-in A/B testing so we are able to adjust mid-campaigns to generate the highest qualified lead conversions. Additionally, the leads that are passed to clients are put through rigorous quality checks within the solution to target qualified prospects – filtering out bad names, phone numbers and email addresses, inaccurate data, and more.

Customer Portal: Hub

LeadingResponse’s client portal, Hub, gives our clients real-time access to their ongoing and upcoming campaigns, robust performance analysis, and one-on-one prospect communication. Every campaign includes full consumer details that includes key socioeconomic and demographic data and contact information, 24/7. This newly enhanced client portal features simplified navigation and ease of use, a personalized and secure experience, and access to more data in less time. With fast, seamless integration, you can get set up in just minutes, and because it’s fully responsive, you can view your campaign analytics from your phone anytime, anywhere. Portal information can be integrated with client’s CRM system, including Salesforce, Redtail, and others. Do more than just reporting with Hub.

Consumer Data Platform

LeadingResponse’s Consumer Data Platform is the central repository for all of our consumer data obtained through engagement with our multichannel solutions. All data is structured into individual, centralized profiles giving us a complete view into each consumer’s behavior. Details we capture include:

• Behavioral data, such as engagement with one or more of our multichannel marketing solutions
• Transactional data, such as registrations, attendance, and more
• Demographic and Socioeconomic data, such as assets, income producing assets, age, gender, and more.

Armed with these data points, LeadingResponse can predict the optimal next move/campaign with a particular consumer; thus helping our client achieve better and more qualified engagements.