Lead generation business: Lead generation can be useful for any type or size of business, and for both B2C and B2B spaces. The marketing process of stimulating and capturing interest in a product or service for the purpose of developing a sales pipeline, allows companies to nurture targets until they’re ready to buy.
What a year this has been. Unexpected events have turned companies on their heads, and businesses worldwide are trying to figure out how to adjust. This week’s Think with Google article, “Agility is a Superpower that Goes Beyond Digital Transformation,” points out that an agile marketing team is what organizations need in 2021.
When the coronavirus emerged, people began viewing convenience in ways never considered before. As a result, companies pivoted to virtual meetings, remote working, direct-to-door delivery, one-on-one appointments, and other digital options