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Business

Lead generation business: Lead generation can be useful for any type or size of business, and for both B2C and B2B spaces. The marketing process of stimulating and capturing interest in a product or service for the purpose of developing a sales pipeline, allows companies to nurture targets until they’re ready to buy.

Which Performance Marketing Solutions Are Right for You?

Generating leads and traffic is the number one goal for most marketers and businesses. In fact, according to the 2022 HubSpot Blog’s Marketing Industry Trends Report, 34% of marketers state it’s their top priority. But what avenues are successful businesses using to...

How The New iOS 14 Update Will Affect Your Digital Marketing

Digital marketers are apprehensive about the recent rollout of iOS 14. Part of the new update impacts a user’s data tracking permission. While many individuals approve of this change, marketers and businesses are concerned that Facebook ads, which rely on this information, won’t perform as well.

The Must-Have Ingredient for 2021 – Agile Marketing

What a year this has been. Unexpected events have turned companies on their heads, and businesses worldwide are trying to figure out how to adjust. This week’s Think with Google article, “Agility is a Superpower that Goes Beyond Digital Transformation,” points out that an agile marketing team is what organizations need in 2021.

Getting Ahead in 2021: 9 Marketing Predictions

When the coronavirus emerged, people began viewing convenience in ways never considered before. As a result, companies pivoted to virtual meetings, remote working, direct-to-door delivery, one-on-one appointments, and other digital options

What Can LeadingResponse Do For You? Our CEO Explains

We’d like to introduce our CEO, Matthew Kearney, share his insights on our markets and solutions; and reveal how he is spending his time working from home, like the rest of us at LeadingResponse. Read on for nine answers to questions that directly pertain to you...