Industry Blog

The Latest Announcements, Updates and Articles
Segmentation isn't new, but the extent we can segment is.
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Segmentation Has Reached New Heights. Here’s What You Need to Know.

No two prospects are the same. Every senior living marketer knows that. Therefore, it makes no sense to keep sending the same generic emails and mail pieces to hundreds, if...
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Happy patients Can Boost Elective Care Event Attendance
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Happy Patients Can Help You Increase Event Attendance

Webinars and seminars are a great way to educate prospects about your practice and prompt them to become patients. While marketing will help increase event attendance, there is no better...
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Legal paperwork

Get Started with Mass Tort Cases and Grow Your Firm

By conservative estimates, mass tort cases are filed on behalf of millions of people each year. Defective products usually result in serious injury or death. While most of these cases...
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Chris Woods Hired as LeadingResponse EVP of Sales
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LeadingResponse Hires Chris Woods as Executive Vice President of Sales

LeadingResponse announces Chris Woods has joined the company as Executive Vice President of Sales. Chris will oversee national sales operations for LeadingResponse’s financial, legal, elective medical, and senior living verticals,...
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3 Ways to Get Better Quality Legal Leads and Sign Cases Fast

The Legal Marketing Association/Bloomberg Law 2018 joint study, “Where Are We Now? Revealing the Latest Trends In Legal Marketing and Business Development” shows lawyers simply don’t have enough time for...
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Advisors should strive to provide an exceptional client experience
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A Great Client Experience Starts With You Being Exceptional

Patrick Schartz Patrick Schartz is the Director of Advisor Development at LeadingResponse. He has worked in the industry for 19 years and been with the company for over 13 years,...
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To narrow down your prospect list to those qualified, use hyper-targeting and re-targeting.
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Hyper-Targeting and Re-Targeting: What Are They and Why Do I Need Them?

How much do you know about hyper-targeting and re-targeting? If you are still spending massive amounts of money purchasing lists of names and addresses, odds are you’re getting a very...
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You may need help with acquiring patients.
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3 Reasons Your Elective Practice Needs a Patient Acquisition Partner

With coronavirus-related restrictions lifting across the country, elective care practitioners can resume seeing patients and scheduling procedures. Therefore, now’s the time to connect with patients who need your services, and...
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One big B2B technology marketing trend is virtual events.
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B2B Technology Advertising Trends in 2020

To say that 2020 has been a crazy year is an understatement. The coronavirus has affected just about every aspect of our lives, including business to business (B2B) technology, advertising...
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One of the biggest marketing trends of 2020 is artificial intelligence, which includes chatbots
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A Review of the Year’s Business to Business (B2B) Marketing Trends

Now that we’ve entered the final quarter of 2020, let’s take a look back at five B2B marketing trends that caught our attention this year. 1. Personalization in B2B Marketing...
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Potential legal clients are everywhere, including at the courthouse
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3 Things Law Firms Should Know About Finding Clients

Whether you go to work for a large firm or a boutique practice or hang your shingle as a solo attorney, clients are the fuel to propel your career forward....
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As consumer confidence in elective medical care grows, so is the use of telemedicine.
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A Look At How Providers Can Restore Consumer Confidence in Elective Medical Care

Recently, Boston Consulting Group surveyed approximately 7,000 patients nationwide. They wanted to gauge consumer feelings about moving forward with elective medical procedures postponed due to COVID-19. BCG sought to determine...
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