Our Senior Living Marketing Blog
Welcome to the senior living marketing blog! We’re so excited to have you here and help you market your senior living services better. You’ll find a range of content from helpful tips and tricks to comprehensive articles on how to craft a successful marketing strategy for your business. We’re committed to staying up-to-date on the latest trends and developments in senior living marketing so that you can stay ahead of the curve. We look forward to helping you build a successful marketing strategy and reach your goals.
5 Senior Living Lead Generation Challenges (And How to Overcome Them)
Based on this real-world data, we’ve identified five of the most pressing lead generation challenges in the senior housing space, along with actionable strategies to help your community meet them head-on.
The Ultimate Guide to PPC Advertising Best Practices
Pay-Per-Click (PPC) advertising, aka search engine marketing, is a potent tool for digital marketing. With PPC ads, businesses can reach more of their target audience…
A Comprehensive Guide to Search Engine Marketing
In today’s online-driven world, businesses compete to capture the attention of their target audience with more and more competition each day.
SEO vs. SEM: Understanding the Differences
Digital marketing is always changing, but two strategies often take center stage – Search Engine...
Tips for a Killer Marketing Seminar Presentation
Are you ready to spice up your marketing seminar presentation? As a veteran in the seminar...
7 Proven Ways to Market Your Senior Living Community
It's no secret that marketing and specific sales tactics will increase occupancy levels within...
How to Maintain and Increase Senior Living Resident Satisfaction in 2023
Happy consumers are the goal of every business! And when you are marketing to senior living...
2023 Marketing Trends: Get Major Results From Minor Budget Adjustments
Most senior living marketers would agree that we are all happy to say goodbye to 2020. By now, you have your 2021…
Helping Your Residents With Digital Adoption
For many seniors, using advanced technology can be daunting. However, introducing digital tools can provide alternative ways for residents to engage with the world around them.
How a Bridge Loan Helps Your Senior Living Community – and Residents.
While the goal of living in a senior living community is common among older crowds, getting there...
Why Your Senior Living Organization Needs Multichannel Marketing
If ever there was a need to capture and engage all your qualified prospects, this is it. That...
Yes, Senior Living Webinars Should Still be in Your Marketing Plan!
As we move through the pandemic and look forward to more on-site visits and tours, some senior...
Your Prospects are Saying “It’s Time” – Are You Ready?
We're not out of the woods yet. But it's heartening to know that, with 75% of seniors now...
The New Drug for Alzheimer’s Disease: Here’s What You Need to Know.
Caretakers, families, and loved ones deal with the pain of Alzheimer’s disease every day. And while there is no cure, the FDA has approved a new medication intended to slow its progression. But there are still a lot of unanswered questions.
What a Senior Living Prospect Looks For in a Community
At this moment, the senior living industry is grappling with the lowest occupancy rates in 50 years, according to Forbes. One factor is the pandemic, but there are others. In order to attract a senior living prospect, community operators and marketers must change their approach.
Falling Into the Unqualified Senior Living Lead Trap and How to Break Free
Actually, a smaller set of more highly qualified leads is a better bet. And yet, when it comes to measuring potential for future move-ins, there…
Multi-Touch Marketing Helps Senior Living Providers Generate More Move-Ins
Multi-Touch Marketing Helps Senior Living Providers Generate More Move-Ins: As we enter the second half of 2021, the senior living industry…
Why It’s Time For Senior Living Live Events
According to industry publication McKnight’s Senior Living, availability is beginning to open up at residences as the COVID recovery continues. This means the time is now right for senior living live events.
Three Unmistakable Senior Living Trends That Will Impact the Industry This Year
One year after COVID-19 upended everyone’s lives, a growing number of older Americans have been vaccinated or are scheduling their shots. At the same time, pandemic restrictions are being lifted in many areas.
Virtual Marketing Insights
Nearly a year has passed since the COVID-19 pandemic severely restricted, or shut down completely, businesses across the country. The coronavirus has forever altered how senior living operators approach prospective residents of their communities.
Your Prospect’s Journey Has Changed. So Must Your Marketing!
In the beginning of 2020, it was pretty much business as usual for senior living marketers. Onsite events and community tours encouraged visits from prospective residents and family members. The prospect’s journey was well established.