You need a marketing partner who knows the senior living business inside and out.
One who understands the challenges you’re facing, whether it’s improving lead quality, identifying potential residents, or getting in front of prospects.
Between them, the LeadingResponse senior living team, led by Vice President Valerie Whitman has 19 years of industry experience.
No matter what type of community you manage, hyper-targeted educational seminar events using consumer behavior data will broaden your outreach, collect more conversion details in the areas you serve, and help generate prospects with financially-qualified people researching their senior living options.
55+ Active Adult
The latest segment of senior living caters to active adults ages 55 and up, who do not need help with their daily living needs. These communities typically offer a range of on-site amenities and resident inspired activities, as well as access to nearby shopping, medical facilities, and features found in large metro areas.
Your most promising senior living prospects are concerned about lifestyle, comfort and social opportunities. That’s why we furnish you with unique leads filtered by geography, monthly budget, amenities, and personal interests. Rest assured, these leads are yours alone.
We identify adult children who are most likely to assume the responsibility of caring for parents, grandparents or other family members. We do this using hyper-targeted efforts such as ailment data and familial connections, then layer in consumer behavior data. We use direct mail and digital marketing campaigns to promote all your assisted living community has to offer.
Often, people find it a struggle to care for family members with Alzheimer’s disease or other memory care issues at home. We find those who are seeking a safe and comfortable place for their loved one and provide you with face-to-face opportunities to educate them about your community’s programming and services.
LeadingResponse has promoted over one million seminars for clients since our founding in 1995, averaging 3,000 a month; and amassed a database with over 22 million baby boomers.
And we mail an average of five million hyper-targeted direct mail pieces monthly to consumers age 55 and up.
Our exclusive lead model delivers inquiries that are four times more likely to convert than those of our competitors.
These days, there are more and more senior living communities, and all are vying for residents. The same old marketing tactics won’t work with today’s pre-retirees and retirees.
Connect with us to learn how our educational seminar events can boost occupancy at your community while lowering your cost-per-acquisition rates.