Leads that boost your occupancy & revenue

Simple, effective, and proven senior living marketing

What our clients are saying

LeadingResponse allowed us to get a client base that was financially qualified, age-appropriate, and more importantly, showed us how far off we were with who we should have been targeting. – SVP of Sales & Marketing, Denver

Get more residents at a lower cost per move-in

We’ve cracked the code to generating high-quality, motivated prospective residents – consistently. Now is the time to plan and prepare for transformative growth.

We bring consumers and senior living communities together

You need a senior living marketing partner that know your business inside and out.

A team that understands the challenges your facing, whether it’s improving lead quality, identifying potential residents, or getting in front of your ideal audience.

The LeadingResponse senior living marketing team, led by Valerie Whitman, has over 26 years of industry experience.

No matter what type of community you manage, our hyper-targeted senior living marketing solutions mix will broaden your outreach, collect more conversion details in the areas you serve, and help you connect with more financially-qualified prospective residents.

Our Multichannel Solutions

Appointments
For a more personal approach, our one-to-one appointment solution connects you directly with a qualified prospect through virtual meetings, one-to-one phone conferences, or face-to-face appointments.

Website Tracking & Re-Targeting with Direct Mail
We can use our proprietary “reverse-append” algorithm that puts a name and address to IP addresses of qualified consumers that visit your community website. Then we send them a personalized direct mail piece within 48-72 hours of their visit.

Webinars
Take your events online with our platform that only requires a web browser – no downloads needed. Its intuitive registration process is easy for older consumers to complete. The platform offers a wide variety of engagement tools and subscription plans available, starting at $249/month.

In-Person Events
LeadingResponse has marketed over 1 million seminars nationwide. Our proven marketing formulas provide clear direction on how to drive qualified consumers to in-person events, regardless of venue.

Learn how our high-performance marketing solutions can boost your community occupancy

Call (800) 660-2550 or fill out the form.

We respect your right to privacy. Learn more here.

Our results speak for themselves

22 Million

Pre-Retiree/Retiree Database

Over 1 Million

Seminar Events Conducted-to-Date

3,300

Satisfied Clients

Our process

Dynamic marketing solutions, featuring both traditional and digital strategies, can put you in front of highly qualified, motivated prospective residents.

Engage

From digital ads, to direct mailings, to webinars, our multi-channel marketing solutions put us where your future residents are.

Diversify

Using every major online and traditional marketing channel, our team initiates contact with your consumers and ensures the right fit with your community.

Target

Attract the right prospective residents, every time. Matching your specific criteria, we target and engage the best leads to grow your organization.

Pre-qualify

Save time and money. Our team confirms resident needs and financial status, based on your criteria, before connecting them with you.

Connect

Marketing strategies have changed. Our team can put you in front of the right prospects, in the right way, at the right time.

Resources

Top 7 Senior Living Marketing Tips Top 7 Marketing Programs that you can put to work for your community.
WebinarConnectReach prospects anytime, anywhere. Gain new appointments 24/7 with WebinarConnect.
VisitorConnectVisitorConnect uses a proprietary ”reverse-append” algorithm that puts a name & address to IP addresses of qualified consumers that visit your community website and sends them a personalized direct mail piece within 48-72 hours of their visit.

10 Things That Alienate Your Prospects: What to Do InsteadCommunication mistakes happen. Avoid the most common ones when speaking with residents and families and ensure a seamless, comfortable discussion.

7 Things to Change This YearThe last few years have posed some significant challenges to senior living communities. Here are seven things that you can start doing today to position your community to not only survive, but thrive.

Case Studies for Successful Lead GenerationThis on-demand webinar focuses specifically on methods and platforms that share your brand’s messages. We will review lead generation case study strategies that have been successful during COVID-19. These case studies will break down the cost, conversions, and ROI senior living operators are experiencing.
Learn How to Produce Higher ROI with Fewer Marketing DollarsThis webinar focuses on what marketing options are affordable and drive greater ROI when working with budget constraints.

We’ve promoted over one million marketing events for customers since 1995

That’s an average of 3,000 events a month, and a database of over 22 million baby boomers. We mail an average of five million hyper-targeted direct mail pieces monthly to consumers aged 55 and up.

Our exclusive lead model delivers inquiries that are four times more likely to convert than those of our competitors.

Competition is fierce, and the marketing techniques you’ve used in the past won’t work with today’s pre-retirees and retirees. Connect with us to learn how our marketing mix can grow your community and increase your revenue immediately.