With so many challenges in the senior living market today, you need a partner who knows the business inside and out. Whether your focus is on identifying potential residents, improving overall quality or simply getting in front of more prospects, LeadingResponse’s senior living team led by Vice President Valerie Whitman has 19 years of experience.
No matter what type of senior living community you manage, our hyper-targeted educational seminar events use proprietary consumer behavior data to help you:
55+ Active Adult
The latest segment of senior living caters to active adults aged 55 and up who don’t need help with their daily living needs. These communities typically offer a range of on-site amenities and resident-inspired activities as well as access to nearby shopping, medical facilities, and features found in large metro areas.
Independent Living
Your most promising senior living prospects are concerned about maintaining their lifestyle, comfort and social opportunities. That’s why we furnish you with exclusive leads filtered by geography, monthly budget, amenities and personal interests. Rest assured, these prospects are yours alone.
Assisted Living
We identify adult children who are most likely to assume caretaking responsibilities for parents, grandparents or other family members. We use hyper-targeted personal information (such as known ailments and familial connections), then layer it with consumer behavior data. We use direct mail and digital marketing campaigns to promote all the benefits your assisted living community has to offer.
Memory Care
Often, people struggle to care for family members with Alzheimer’s disease or other memory care issues at home. We find people currently seeking a safe and comfortable place for their loved one and give you face-to-face opportunities to educate them about your community’s programming options and services.
Since 1995, LeadingResponse has promoted over one million seminars for senior living industry clients. We currently average 3,000 events each month, and have amassed a database profiling over 22 million baby boomers. In addition, we mail an average of five million hyper-targeted direct mail pieces to consumers age 55 and up every month.
Our exclusive lead model delivers inquiries that are 4x more likely to convert than those from our competitors. These days, there are more and more senior living communities, and all are vying for residents. The same old marketing tactics won’t work with today’s pre-retirees and retirees.
