Senior Living

Increase Senior Living Occupancy
Grow Your Community with Events

Older Americans Need Senior Living Communities, Which Need Residents. We Bring Them Together.

You need a senior living marketing partner who knows the business inside and out.

One who understands the challenges you’re facing, whether it’s improving lead quality, identifying potential residents, or getting in front of prospects.

Between them, the LeadingResponse senior living team, led by Vice President Valerie Whitman has 19 years of industry experience.

No matter what type of community you manage, hyper-targeted educational seminar events using consumer behavior data will broaden your outreach, collect more conversion details in the areas you serve, and help generate prospects with financially-qualified people researching their senior living options.

55+ Active Adult

The latest segment of senior living caters to active adults ages 55 and up, who do not need help with their daily living needs. These communities typically offer a range of on-site amenities and resident inspired activities, as well as access to nearby shopping, medical facilities, and features found in large metro areas.  

Independent Living

Your most promising senior living prospects are concerned about lifestyle, comfort and social opportunities. That’s why we furnish you with unique leads filtered by geography, monthly budget, amenities, and personal interests. Rest assured, these leads are yours alone. 

Assisted Living

We identify adult children who are most likely to assume the responsibility of caring for parents, grandparents or other family members. We do this using hyper-targeted efforts such as ailment data and familial connections, then layer in consumer behavior data. We use direct mail and digital marketing campaigns to promote all your assisted living community has to offer.

Memory Care

Often, people find it a struggle to care for family members with Alzheimer’s disease or other memory care issues at home. We find those who are seeking a safe and comfortable place for their loved one and provide you with face-to-face opportunities to educate them about your community’s programming and services.

LeadingResponse has promoted over one million seminars for clients since our founding in 1995, averaging 3,000 a month; and amassed a database with over 22 million baby boomers.

And we mail an average of five million hyper-targeted direct mail pieces monthly to consumers age 55 and up.

Our exclusive lead model delivers inquiries that are four times more likely to convert than those of our competitors.

These days, there are more and more senior living communities, and all are vying for residents. The same old senior living marketing tactics won’t work with today’s pre-retirees and retirees.

Connect with us to learn how our educational seminar events can boost occupancy at your community while lowering your cost-per-acquisition rates.

Learn How Our Seminar Events Can Boost Your Community Occupancy

Get in touch and request your free consultation today.
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Learn how we do business and gain insights about our highly-competitive industry.

Senior living trends that will shape the industry in 2021 and beyond
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Three Unmistakable Senior Living Trends That Will Impact the Industry This Year

One year after COVID-19 upended everyone’s lives, a growing number of older Americans have been vaccinated or are scheduling their shots. At the same time, pandemic restrictions are being lifted...
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How to get major returns on minor senior living budget adjustments
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How to Get Major Results From Minor Budget Adjustments in 2021

Most senior living marketers would agree that we are all happy to say goodbye to 2020. By now, you have your 2021 budgets in gear and probably even have some...
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We've got a webinar subscription program with senior living communities in mind
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Webinar Subscription Program Designed With Senior Living Communities In Mind

It took some time, but most senior living community marketers have successfully shifted from in-person events and site tours to digital marketing campaigns. Now that you’re accustomed to hosting virtual...
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The Stats

Our Long-standing Results Speak for Themselves

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Return on Investment
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Avg. Event Attendance Rate
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Lower CPA

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