Senior Living

Increase Senior Living Occupancy
Grow Your Community with Events

Older Americans Need Senior Living Communities, Which Need Residents. We Bring Them Together.

You need a senior living marketing partner who knows the business inside and out.

One who understands the challenges you’re facing, whether it’s improving lead quality, identifying potential residents, or getting in front of prospects.

Between them, the LeadingResponse senior living team, led by Vice President Valerie Whitman has 19 years of industry experience.

No matter what type of community you manage, hyper-targeted educational seminar events using consumer behavior data will broaden your outreach, collect more conversion details in the areas you serve, and help generate prospects with financially-qualified people researching their senior living options.

55+ Active Adult

The latest segment of senior living caters to active adults ages 55 and up, who do not need help with their daily living needs. These communities typically offer a range of on-site amenities and resident inspired activities, as well as access to nearby shopping, medical facilities, and features found in large metro areas.  

Independent Living

Your most promising senior living prospects are concerned about lifestyle, comfort and social opportunities. That’s why we furnish you with unique leads filtered by geography, monthly budget, amenities, and personal interests. Rest assured, these leads are yours alone. 

Assisted Living

We identify adult children who are most likely to assume the responsibility of caring for parents, grandparents or other family members. We do this using hyper-targeted efforts such as ailment data and familial connections, then layer in consumer behavior data. We use direct mail and digital marketing campaigns to promote all your assisted living community has to offer.

Memory Care

Often, people find it a struggle to care for family members with Alzheimer’s disease or other memory care issues at home. We find those who are seeking a safe and comfortable place for their loved one and provide you with face-to-face opportunities to educate them about your community’s programming and services.

LeadingResponse has promoted over one million seminars for clients since our founding in 1995, averaging 3,000 a month; and amassed a database with over 22 million baby boomers.

And we mail an average of five million hyper-targeted direct mail pieces monthly to consumers age 55 and up.

Our exclusive lead model delivers inquiries that are four times more likely to convert than those of our competitors.

These days, there are more and more senior living communities, and all are vying for residents. The same old marketing tactics won’t work with today’s pre-retirees and retirees.

Connect with us to learn how our educational seminar events can boost occupancy at your community while lowering your cost-per-acquisition rates.

Learn How Our Seminar Events Can Boost Your Community Occupancy

Get in touch and request your free consultation today.
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Learn how we do business and gain insights about our highly-competitive industry.

Segmentation isn't new, but the extent we can segment is.

Segmentation Has Reached New Heights. Here’s What You Need to Know.

No two prospects are the same. Every senior living marketer knows that. Therefore, it makes no sense to keep sending the same generic emails and mail pieces to hundreds, if...
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To narrow down your prospect list to those qualified, use hyper-targeting and re-targeting.

Hyper-Targeting and Re-Targeting: What Are They and Why Do I Need Them?

How much do you know about hyper-targeting and re-targeting? If you are still spending massive amounts of money purchasing lists of names and addresses, odds are you’re getting a very...
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Senior living budgets have been cut. Here's how to reach prospective residents with fewer dollars.
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Senior Living Budget Cut? Don’t Get Mad, Get Smarter!

Valerie Whitman is the vice president of senior living at LeadingResponse. She has worked in the industry since 2004, and she knows her way around a budget. Valerie Whitman How...
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The Stats

Our Long-standing Results Speak for Themselves

Return on Investment
Avg. Event Attendance Rate
Lower CPA

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