It took some time, but most senior living community marketers have successfully shifted from in-person events and site tours to digital marketing campaigns. Now that you’re accustomed to hosting virtual presentations, the logical next step is to schedule webinars on a continual basis.
LeadingResponse works with senior living community operators not only to identify and connect with senior living prospects, but their adult children and family members. That’s because a prospect’s loved ones will often influence, if not outright decide, where the person will live.
Nearly a year has passed since the COVID-19 pandemic severely restricted, or shut down completely, businesses across the country. The coronavirus has forever altered how senior living operators approach prospective residents of their communities.
Marketing professionals were challenged to do more with less last year – and that hasn’t changed in 2021. Many are trying to figure out how to fill their sales pipelines with prospective residents on a limited budget.
In the beginning of 2020, it was pretty much business as usual for senior living marketers. Onsite events and community tours encouraged visits from prospective residents and family members. The prospect’s journey was well established.