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Senior Living

LeadingResponse works with senior living community operators not only to identify and connect with senior living prospects, but their adult children and family members. That’s because a prospect’s loved ones will often influence, if not outright decide, where the person will live.

Senior Living Budget Cut? Don’t Get Mad, Get Smarter!

Valerie Whitman is the vice president of senior living at LeadingResponse. She has worked in the industry since 2004, and she knows her way around a budget. Valerie Whitman How is your marketing budget holding up? That might be a tough question to answer, since the...

How Direct Mail Marketing Has Come Full Circle

For many years, marketers relied heavily on direct mail. It was proven to generate leads and acquire new customers. But as more and more companies began doing business online, direct mail fell by the wayside. Today, this low-tech yet effective customer acquisition...

Five Senior Living Lead Generation Challenges

Because of historically low occupancy rates, a growing number of senior living professionals are dealing with lead generation challenges. Not only are existing senior living communities making improvements to stand out from their competitors, such as upgrading...