Weekend events are generally not recommended, as they consistently generate the lowest attendance based on long‑term performance trends. Through decades of testing and optimization, we’ve found that events perform best when hosted on Tuesday or Thursday evenings, when audiences are more receptive and likely to attend.

At LeadingResponse, we bring over 30 years of experience crafting high‑converting live event campaigns. Engaging more than 1.9 million consumers annually, we’ve built a proven system that delivers the right audience for the right client, and timing plays a critical role in that success.