Most of the folks visiting your website are local consumers researching the senior living options in your city or region. Some of them could very well be future residents of your community.

The problem is, you cannot determine their potential until you learn who they are. But it’s easy to identify your website visitors with our proprietary reverse append algorithm solution, VisitorConnect.

How to identify website visitors

  • VisitorConnect puts a name and an address to the IP addresses of qualified prospects in your area who visit your website.
  • Next, LeadingResponse qualifies the lead using demographic filters.
  • Finally, we print and send the prequalified leads a personalized informational mailer 48 to 72 hours after they’ve visited your site.

Direct mail delivers

Are you shaking your head and thinking that nobody uses snail mail anymore? Well, that’s simply not the case. Even in the digital communications era (and during the COVID-19 pandemic), direct marketing remains a highly effective way of connecting with older Americans in particular.

Still unconvinced? Consider this: according to Small Business Trends, 62% of consumers who responded to direct mail in the past 90 days made a purchase. That’s 6 out of 10!

Reach the housebound

Also, keep in mind that because of the coronavirus, more people age 50 and up are staying home. This means they’re probably checking their mailboxes several times a week – and they’re paying closer attention to what’s inside.

With VisitorConnect helping you identify website visitors who don’t seem to leave any trace behind, you’ll feed more qualified leads into your pipeline. You’ll also provide your sales representatives with prospects more likely to convert into residents.

So, are you ready to boost occupancy at your senior living community? Get in touch today to learn more about our senior living marketing programs, or to schedule a complimentary VisitorConnect consultation.