Nearly 25 years, 1,000,000 direct marketing campaigns and 22 million prospects later, my early belief that consumers prefer meeting face-to-face when it comes to making important life decisions, like planning for retirement, still holds up.
The reason people respond to direct mail remains the same.
In fact, we’ve validated it over and over again with our business model.
What HAS changed is how we’ve adapted over the years to grab the attention of consumers via their mailboxes.
Social Event Marketing Yields Valuable Prospective Client Data
Now, social event marketing plays an important role in attracting and retaining clients.
Thanks to technology, we are able to collect data on behavior patterns, interests, hobbies and lifestyles, among many other things.
We know personalized invitations and direct mail pieces make an impact.
Furthermore, the audience that our financial advisors market to, has become more guarded and confused about their options. This is because they are bombarded with different messages about when and how to buy and invest.
Social event marketing helps us to position our clients as trusted subject matter experts who help their clients make sense of it all.
Today, Mailing Lists Are Much Richer and More Accurate
The way we promote and market has expanded, as well.
This is due to the enormous amount of personal information consumers enter into websites. Examples are shopping, hotel and restaurant reservations, entertainment, and banking.
These days, savvy marketers use social media and digital messaging to enhance their direct marketing efforts.
When we deliver our digital and direct mail invitations to consumers, they see the name of the restaurant and realize the social component.
Not only is breaking bread a common activity, there is also security in numbers.
Seminar attendees feel more at ease in a neutral environment where they are surrounded by others who share their questions, needs and concerns.
Providing that level of comfort is the essence of our social event marketing formula.
Get in touch with us today to learn how our Seminar Success® program can work for your business.