It took some time, but most senior living community marketers have successfully shifted from in-person events and site tours to digital marketing campaigns. Now that you’re accustomed to hosting virtual presentations, the logical next step is to schedule webinars on a continual basis.
Webinars work – we’ve proved it
One year into the coronavirus pandemic, consumers have made clear they want to choose how and when they connect with product and service providers. And as you’ve discovered, webinars make it easy to reach Americans age 55 and up.
Our WebinarConnect system does not have software to download or interfaces for you or attendees to navigate, because it’s all web-based. Participants only need an internet connection. And WebinarConnect has some highly-interactive features. For example, attendees may download handouts or view them on-screen, take polls, and ask questions.
Benefits of a webinar subscription program
Over the past 12 months, we’ve watched senior living organizations strive to market themselves with fewer resources. Marketing professionals have had to work smarter. By scheduling ongoing webinars, you consistently reach your audience of prospective residents and family members. You can also use informational webinars to nurture existing leads.
If that isn’t enough incentive to explore WebinarConnect and our webinar subscription program, your sales team will appreciate you providing them with warm leads, which they have a better chance of closing.
Talk about a solid return on your investment!
Numerous innovative features
No matter what your community needs, LeadingResponse can deliver it. We created our three-tiered webinar subscription program to serve senior living communities of all sizes and budgets.
It’s a white-label platform, customized to your brand. Landing pages are also customized to your brand. What’s more, our turnkey presentations are HIPAA compliant. And attendees have the option to schedule a next step with you following the webinar, using the calendar/booking option.
Webinar subscription program tiers
When deciding on a webinar subscription program tier, consider the one that best fits your organization.
With the first tier, you simply pay to use our webinar platform, while you market and promote the webinars. Technical support is available in the event you have any issues.
Our second tier builds upon the first, by incorporating dedicated platform support hours. This is ideal for organizations that don’t have an in-house information technology professional..
Finally, the third tier is the complete package. You get the platform, technical support, and digital marketing campaigns to drive registrations. It’s a good option if you want to completely outsource your organization’s webinar program so you can focus on other areas of your business.
Comparing WebinarConnect, Zoom and GoToMeeting
You may be wondering how the LeadingResponse webinar platform compares to the Zoom and GoToMeeting video conferencing solutions used by many companies. As you can see below, the answer is – very favorably.
Marketing has changed forever
Thankfully, the end of the pandemic is in sight. However, virtual communications such as webinars aren’t going anywhere. Most older Americans have adapted to virtual events and presentations. They now enjoy the convenience of participating from the comfort of their homes. By offering regular webinars, you’ll gain a competitive advantage in your market.
Here’s your opportunity to improve occupancy in your community while saving both time and money on prospecting, lead generation and sales outreach. Contact us to schedule a complimentary consultation about our webinar subscription program. Together, we’ll take your marketing efforts to the next level.