Use Live Dinner Seminars as a Catalyst to Grow Your Business
Live dinner seminars are a great way to create a personal touch to your marketing strategy. In a world of constantly flowing traditional and digital marketing pieces, a live event can offer consumers a refreshing, personal approach which can have a far more positive effect on how they ultimately engage with you. Remember! Marketing is not about making the sale. It is about creating a relationship, and personal, in-person encounters are far more valuable than any other type of marketing approach.
The best part? Live dinner seminars can significantly boost your practice to a whole new level!
Go from “Standing Room Only” to “All Appointments are Booked!”
LeadingResponse has guided practitioners in creating the ultimate live events, and the results speak for themselves. This year alone, practitioners enjoyed 123 RSVPs in Orlando; 77 in Denver; 78 in Dallas; 145 in Las Vegas, and 92 in Chicago. That is just the tip of the iceberg, too! One live event in Plano, Texas was actually oversold by 25%! Can you imagine a “standing room only” response for your practice’s live dinner seminar? We have the power and influence to make that happen.
Our seminars are even up by nearly 60% for the first half of the year, and of three live events held in Beloit, Wisconsin, 25 appointments were set and five new clients were brought on board. And the excitement continues…two hybrid events in Newport Beach, California led to 23 appointments set and four potential new clients.
These numbers show that consumers want that personal touch and the ability for a real-time experience with you, your brand, and what you have to offer them. While you presumably know why you want to host a live event (we refer you again to the statistics above), it is equally important to understand why a potential client would want to attend your event. It should have value and importance to them.
Potential clients are eager to meet with expert practitioners who are passionate and educated about what they do, as well as gaining an understanding of the latest technologies and innovations. By attending a live event, they are not only making an investment in their future needs, but they are also making an investment in you.
Tips to prepare for a live dinner seminar as a professional with respected expertise:
Practice makes perfect.
With a certain amount of time to captivate your audience – usually around 30-45 minutes – you need to practice how you present orally; work on how you stand (confident, but at ease), enunciate and deliver your message. And definitely pay attention to what you are wearing. First impressions in that regard do matter!
It is all about the presentation.
Sure, a PowerPoint can get the important elements of a presentation across to your audience but those can be dull and lifeless at times. Instead of speaking, tell a story and accent that story with interesting visuals. You won’t capture an audience with endless amounts of slides. You will, however, keep them on the edge of their seats with how you authentically present your material.
If you always do what you always did, you will always get what you always got.
Einstein was on to something with that quote. Don’t be afraid to step out of the box and learn to flex your marketing muscles. You don’t necessarily have to be the strongest or smartest at what you do to make a live event successful. You simply have to know how to make it respond to the needs of the audience. LeadingResponse will help you answer those questions…and more.
Elevate your credibility.
Is your social media lacking in star power? If so, you might want to beef that up a bit. You may be an expert in your field, but if your blog is two years old or you have not had anything published in a while to further enhance your credibility and reputation, you might want to get those things in order.
If you want your event to be at the top of everyone’s wish list, contact one of our trusted experts at LeadingResponse to help you check all the necessary boxes to make your event the talk of the town.