One year after COVID-19 upended everyone’s lives, a growing number of older Americans have been vaccinated or are scheduling their shots. At the same time, pandemic restrictions are being lifted in many areas.
LeadingResponse works with senior living community operators not only to identify and connect with senior living prospects, but their adult children and family members. That’s because a prospect’s loved ones will often influence, if not outright decide, where the person will live.
Nearly a year has passed since the COVID-19 pandemic severely restricted, or shut down completely, businesses across the country. The coronavirus has forever altered how senior living operators approach prospective residents of their communities.
In the beginning of 2020, it was pretty much business as usual for senior living marketers. Onsite events and community tours encouraged visits from prospective residents and family members. The prospect’s journey was well established.