LeadingResponse works with senior living community operators not only to identify and connect with senior living prospects, but their adult children and family members. That’s because a prospect’s loved ones will often influence, if not outright decide, where the person will live.
Actually, a smaller set of more highly qualified leads is a better bet. And yet, when it comes to measuring potential for future move-ins, there is a tendency to revert back to the numbers game mentality – throw as many leads into the top of the sales funnel as possible, and see what comes out the other end.
Multi-Touch Marketing Helps Senior Living Providers Generate More Move-Ins: As we enter the second half of 2021, the senior living industry is starting to recover from the effects of COVID-19. The past 15 months saw occupancy plummet as restrictions were put in place to prevent the spread of the virus.
According to industry publication McKnight’s Senior Living, availability is beginning to open up at residences as the COVID recovery continues. This means the time is now right for senior living live events.
There is encouraging news for LeadingResponse clients in New York and New Jersey who stopped hosting dinner seminars last year. The Wall Street Journal reports both states are removing capacity limits on restaurants and indoor dining May 19.
At LeadingResponse, we understand the importance of harnessing data in client acquisition. As the experts in consumer engagement, our team members make data-based decisions daily to elevate your brand and connect with your ideal financial services clients nationwide.
Because they’re browsing your site, you know visitors are exploring the various senior living options available in the area. To capture the most promising leads, LeadingResponse developed a way to identify and reach out to those who meet your target audience criteria.