Consumer Activation Engine
Our Consumer Activation Engine connects the right leads to the right client, activating opportunities for optimization while driving our daily goals. The system can facilitate complex workflows that filter leads by client-specific qualifications and/or personas and then deliver those leads in real-time, without exceeding client set daily/weekly/monthly caps, to the clients’ CRM system. As all marketers know, the secret of success is A/B testing. You can never test enough. Our system has built-in A/B testing so we are able to adjust mid-campaigns to generate the highest qualified lead conversions. Additionally, the leads that are passed to clients are put through rigorous quality checks within the solution to target qualified prospects – filtering out bad names, phone numbers and email addresses, inaccurate data, and more.
Customer Portal: ProspectConnect
LeadingResponse’s client portal, ProspectConnect, gives our clients real-time access to their ongoing and upcoming campaigns, including full consumer details that includes key demographics and contact information, 24/7. In real-time, clients can view their event RSVPs – including all socioeconomic and demographic details. Having the ability to view attendees in advance enables clients to pinpoint event “must have” discussions and/or people to search out. Portal information can be integrated into a client’s CRM system, including Salesforce, Redtail, and others. ProspectConnect, your future hub for all performance marketing needs, whether it is share best practices, provide updates on new and improved functionality and technical capabilities, provide access to educational and training resources, and more.
Consumer Data Platform
LeadingResponse’s Consumer Data Platform is the central repository for all of our consumer data obtained through engagement with our multichannel solutions. All data is structured into individual, centralized profiles giving us a complete view into each consumer’s behavior. Details we capture include:
- Behavioral data, such as engagement with one or more of our multichannel marketing solutions
- Transactional data, such as registrations, attendance, and more
- Demographic and Socioeconomic data, such as assets, income producing assets, age, gender, and more.
Armed with these data points, LeadingResponse can predict the optimal next move/campaign with a particular consumer; thus helping our client achieve better and more qualified engagements.
