Our Latest Blog Posts
Easing Clients’ Investment Fears Following the Pandemic
To get by during the pandemic, some have had to tap into retirement accounts for money to live on. But even before COVID, Americans as a whole were financially unprepared for retirement. Research consistently shows 50% haven’t saved enough to maintain their standard of living during their post-working years.
Workers Compensation Claims in Two States Fueled by COVID, Civil Unrest
In Texas, for example, total workers’ compensation claims rose 34% in 2020 from 2019, Business Insurance reported June 3. The article noted the Texas Dept. of Workers Compensation released a report citing an increase in COVID-19 claims. This halted a 20-year decline in WC claims, at least temporarily.
Falling Into the Unqualified Senior Living Lead Trap and How to Break Free
Actually, a smaller set of more highly qualified leads is a better bet. And yet, when it comes to measuring potential for future move-ins, there is a tendency to revert back to the numbers game mentality – throw as many leads into the top of the sales funnel as possible, and see what comes out the other end.
LeadingResponse Provides Prospects for Attorneys Representing Third-Party Claims
Workers’ compensation laws generally prevent employees from filing a personal injury suit against their employer. The employee may, however, file for workers’ comp along with a separate third-party claim. LeadingResponse is targeting parties injured at work in the following circumstances:
Multi-Touch Marketing Helps Senior Living Providers Generate More Move-Ins
Multi-Touch Marketing Helps Senior Living Providers Generate More Move-Ins: As we enter the second half of 2021, the senior living industry is starting to recover from the effects of COVID-19. The past 15 months saw occupancy plummet as restrictions were put in place to prevent the spread of the virus.
People Need Your Retirement Planning Solutions to Avoid Outliving Their Savings
People Need Your Retirement Planning Solutions to Avoid Outliving Their Savings: If that fact startled you, get ready for the next revelation. This one comes courtesy of a December 2018 Confronting the Money Taboo survey conducted by investment management firm Capital Group:
More Care Provider Social Media Marketing Tips
Today, using social media to promote your health and wellness practice is a must. If you’re not connecting with prospective patients on social media, you’re probably losing business to competitors who do. And if you already have an online presence, there is always room for improvement.
Law Firm Marketing Strategy Guide
Like all business owners, solo practitioners and owners of small law firms want to increase their caseloads and revenue. An essential first step toward achieving this goal is adopting a marketing strategy that fuels practice growth. Our law firm marketing strategy is written with this in mind.
Announces the Hiring of Tim Nale as Chief Technology Officer to Accelerate Growth and Technology Innovation
LeadingResponse announces it has hired Tim Nale as its Chief Technology Officer, leading product design, engineering and technical innovation…
Advisors are Scrapping Cold Calling for Seminars
Trainees had focused more and more on investing recommendations, dinner seminars, and referrals in recent years. However, the pandemic threw Merrill Lynch’s advisors into uncharted waters. Working from home made in-person meetings impossible, and some trainees resorted to using the National Do Not Call Registry, resulting in regulatory penalties.
Why It’s Time For Senior Living Live Events
According to industry publication McKnight’s Senior Living, availability is beginning to open up at residences as the COVID recovery continues. This means the time is now right for senior living live events.
Social Media Marketing Tips for Healthcare Providers
Consider these facts: nearly 70% of doctors use social media for business, according to the Wisconsin Healthcare Public Relations & Marketing Society. Meanwhile, the National Center for Biotechnology Information reports 41% of healthcare consumers use social media to choose providers.
Financial Advisors: Emotional Intelligence Is More Important Than Ever to Your Clients
As a financial advisor, you’re already viewed by many of your prospects and clients as an expert in your field. But people do business with those they trust, so you can’t count on knowledge and experience alone. Your clients must feel they can rely on you.
What Financial Advisors Can Do Now to Secure and Retain Clients
Financial advisors, listen up. The greatest intergenerational wealth transfer in American history...
Key Steps to Nurturing Law Firm Leads
Growing a law practice requires nurturing viable legal leads and converting them into new clients. Firm leadership knows its target audience and they employ various methods to find and cultivate those who fit the profile of their ideal client.
Report: New York, New Jersey Ending Capacity Restrictions on Indoor Dining
There is encouraging news for LeadingResponse clients in New York and New Jersey who stopped hosting dinner seminars last year. The Wall Street Journal reports both states are removing capacity limits on restaurants and indoor dining May 19.
Harnessing Data to Reach the Right Audience
At LeadingResponse, we understand the importance of harnessing data in client acquisition. As the experts in consumer engagement, our team members make data-based decisions daily to elevate your brand and connect with your ideal financial services clients nationwide.
Responder Data Critical to Online Event Marketing Success
After in-person events and visits to brick and mortar businesses were no longer an option, older Americans began relying on online communications to connect with product and service providers. This opened the door for advisors to employ digital resources to generate leads and acquire new clients.
How LeadingResponse Connects You to Future Residents Visiting Your Website
Because they’re browsing your site, you know visitors are exploring the various senior living options available in the area. To capture the most promising leads, LeadingResponse developed a way to identify and reach out to those who meet your target audience criteria.
How The New iOS 14 Update Will Affect Your Digital Marketing
Digital marketers are apprehensive about the recent rollout of iOS 14. Part of the new update impacts a user’s data tracking permission. While many individuals approve of this change, marketers and businesses are concerned that Facebook ads, which rely on this information, won’t perform as well.
Advisors Are Pairing Live Events With Webinars to Achieve Optimal Results
As more and more states relax coronavirus restrictions or lift them entirely, dinner seminar events are coming back. But unlike in the Before Times, financial advisors are not just scheduling them to have a backup plan in case they have issues with to face-to-face seminars. They’ve adopted hybrid campaigns to widen their marketing footprint and their pool of prospects.
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