Latest Blog Posts
Apr 1, 2021 | Legal Services
America’s Hispanic population is primarily bilingual and has a combined purchasing power of $1.7 trillion. According to Harvard University’s Instituto Cervantes survey, Spanish is the most-spoken non-English language in the United States. About 61 million U.S. residents identify as Hispanic.
Mar 29, 2021 | Legal
Wondering where your next signed retainer will come from? That person is likely typing “(practice area) + lawyer near me” into their smartphone’s web browser right now. Law firms often rely on traditional advertising to bring in new clients, including print and TV commercials.
Most senior living marketers would agree that we are all happy to say goodbye to 2020. By now, you have your 2021 budgets in gear and probably even have some programs rolling out.
It took some time, but most senior living community marketers have successfully shifted from in-person events and site tours to digital marketing campaigns. Now that you’re accustomed to hosting virtual presentations, the logical next step is to schedule webinars on a continual basis.
When consumers begin researching non-emergency medical care options, the first place many look is the internet. In addition to testimonials from patients on your website, they’re likely to find feedback from patients on social platforms and healthcare review sites.
While LeadingResponse faced enormous marketing challenges in 2020, it wasn’t the first time we’ve navigated market fluctuations and downturns. We quickly charted a new course to ensure our financial advisor clients connected with their future clients.
Nearly a year has passed since the COVID-19 pandemic severely restricted, or shut down completely, businesses across the country. The coronavirus has forever altered how senior living operators approach prospective residents of their communities.
Mar 11, 2021 | Legal
A wave of lawsuits has already begun as claimants attempt to recoup their losses. The winter storm that pummeled Texas and Louisiana caused considerable damage. This has opened the door to water pipe damage, roof damage, personal injury, and loss-of-property cases.
Mar 10, 2021 | News
LeadingResponse, the leader in consumer engagement for the financial, legal, and healthcare professions, announced today that it has entered into a long-term strategic collaboration with the American Financial Education Alliance (AFEA), one of the fastest growing nonprofit financial wellness programs in the United States.
We’re halfway through the first quarter of 2021, and many elective medical practitioners have created their budgets for the year. As we recently noted in another blog, marketing budgets typically make up 5% to 12% of revenue for business-to-consumer practices.
What prompts women to take control of their financial affairs, especially later in life? Two...
What a year this has been. Unexpected events have turned companies on their heads, and businesses worldwide are trying to figure out how to adjust. This week’s Think with Google article, “Agility is a Superpower that Goes Beyond Digital Transformation,” points out that an agile marketing team is what organizations need in 2021.
It's time to rethink your patient acquisition strategy. You know in hindsight which of your...
Marketing professionals were challenged to do more with less last year – and that hasn’t changed in 2021. Many are trying to figure out how to fill their sales pipelines with prospective residents on a limited budget.
Most of the folks visiting your website are local consumers researching the senior living options...
In the beginning of 2020, it was pretty much business as usual for senior living marketers. Onsite events and community tours encouraged visits from prospective residents and family members. The prospect’s journey was well established.
In the business world, it’s not a question of who wants to make up for lost ground in 2021. As far...
Last year was one for the record books. For law firms in particular, it was a time of upheaval and adjustment. But 2020 is now history, and attorneys must forge ahead into 2021 with a caseload growth plan.
It’s been a rough year for medical, dental, and elective care practices. Across the U.S., offices...
Feb 8, 2021 | Legal
Generating prospective clients is an incredibly time-consuming and costly task for smaller law...
At last, 2020 is over. Now, you can look forward to the future. Have you made a marketing plan for...